The August 2020 sports trends cover a wide range of concepts that elevate the experience for athletes, sports fans, or those who enjoy physical activity. As the world slowly adjusts to the new normal navigating through the pandemic, there are brand new structures set in place.
A great example this month is by Liteboxer, which guides boxing workouts in the safety and comfort of one's own home. It lights up, as referenced in its namesake and guides trainers where to punch with an additional pad by the bottom for more bodywork. Another great sports trend this month is by the NBA league and the change in uniform as it resumes in Orlando, Florida. The jerseys will showcase social justice statements to bring awareness to the Black Lives Matter movement.
Top 45 Sports Trends in August
46
Water-Filled Workout Equipment
The 'HydroCore Bag' Works for Core and Strength Training
45
Avid Athlete Backpacks
The Flag Nor Fail (H2)Bro Backpack is Ready for the Gym
44
Affordable Activewear Collections
Target's All in Motion Line is Catered to Men, Women, & Children
43
Wheel-Free Trampoline Scooters
The InDo The Trick Scooter Enables All Kinds of Tricks
42
Versatile Stylish Cycling Kits
Machines for Freedom Feature Women's Cycling Kits for All Occasions
41
Twisting Ab Workout Devices
The 'TrosssMolly' Abdominal Workout Wheel Can be Brought Anywhere
40
Lush Vintage Suede Sneakers
Nike's Blazer Mid 77 Gets a Healing Jade Colorway Update
39
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
38
Exoskeleton Exercise Equipment
The 'ExoHinge' Resistance Trainer Weighs in at Just 2.5 Pounds
37
Customizable Aerobic Workout Platforms
The Escape Fitness STEP System is Ideal for Anyone to Use
36
Microcomputer-Equipped High-Tech Running Shoes
ASICS is Releasing Its Orphe Running Shoe
35
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
34
Luxury Streetwear Surfboards
The Shawn Stussy x Dior Surfboard is Expertly Finished
33
Herbal Muscle Relief Salves
Urb Apothecary's Muscle Joint Salve is Infused with Healing Herbs
32
Home Boxing Trainers
The Liteboxer Uses Green Lights to Guide Users Through Virtual Workouts
31
Compact Survival Kit Lamps
The VSSL Camp Supplies Mini Features Practical Essentials
30
Street-Inspired Colorful Sneakers
size? Launches the Air Zoom Spiridon Cage 2 Inspired by Carnaby
29
Connected Aerobic Breathing Devices
The Airofit Breathing Trainer Tracks Athletic Performance
28
Virtual Crowd Beer Promotions
Michelob Ultra Launched Virtual Crowd Promotion with the NBA
27
Olympic-Exclusive Sneakers
The Nike Air Presto AUS from 20 Years Ago is Enjoying a Public Release
26
Fitness Brand Streaming Partnerships
The Peloton App is Now Available to Stream on Roku in Canada
25
Customizable Strength Training Sets
The BowFlex SelectTech ST2080 Offers Up to 80 Pounds of Weight
24
Nostalgic Baseball-Themed Ketchup Ads
HEINZ Helps Bring the Ballpark Home to Fans with Its New Kit
23
Streetball-Honoring Sporty Capsules
Jordan Brand Introduces the Quai 54 Collection for 2020
22
Digital Fan Experiences
The NBA Will Rely on Microsoft Teams to Create Virtual Crowds at Games
21
Child-Friendly Swimming Boards
The Havospark Sharki Motorized Swimming Kickboard is Easy to Use
20
Sleek Tonal Skate Sneakers
Nyjah Huston and Nike SB Launch the New Nyjah Free 2s
19
Reward-Based Walking Apps
The StepSetGo App Gives You Access to Special Products and Discounts
18
Spring-Ready Running Gear
Nike Running Releases the Run Division Capsule for the SS20 Season
17
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
16
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
15
Raw Silk Travel Towels
The SHIN JARDBO is Highly Functional, Biodegradable and Hypoallergenic
14
Women's Basketball League Bubbles
WNBA Resumes Its Season at the IMG Academy
13
Cream Tonal Performance Shoes
HOKA ONE ONE's New Bondi L Sneaker Comes in an Earthy Tonal Palette
12
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
11
Digitally Rendered Crowd Partnerships
Fox Sports Will Broadcast MLB Games with Digital Crowds
10
Isolated Soccer League Games
The MLS Bubble Hosts Teams and Takes Place in Orlando, Florida
9
Women-Empowering Sports Ads
ASICS' Her Heritage Collection is Inspired by Generations of Women
8
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
7
Zombie-Inspired Fitness Games
FIX Health’s The Outbreak App is Geared Toward Employee Health
6
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
5
Gamified Exercising Video Series
Sciplay & Craig Ramsay Launch the Fitness & Slots Youtube Channel
4
Sports Livestream Partnerships
BT Sport and Sportradar Partnered to Stream a Play-Off Match
3
Diversity-Focused Sports Leagues
NBA Players Will Be Allowed to Wear Social Justice Statements
2
Exercise-Based Video Games
The Ring Fit Adventure by Nintendo Delivers an Entertaining Workout
1
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Unique Fitness Plan Apps
Athli Has Announced the Addition of Three New Trainers
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Boxing Bags
The Bhout Bag Fuses Elements of Fitness and Gaming
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Baseball-Inspired Streetwear Apparel
PacSun x The Wild Collective Debut a MLB Collection for Women
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Technical Sporty Fashion Capsules
Nike's ISPA Presents Its New Collection for Fall 2023
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Cannabis-Sponsored Sports Leagues
Tempter’s Partnership with Karate Combat is Significant
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Motorsports-Inspired Fall Fashion
Sage Nation Introduces a New Collection for FW24
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Boutique Fitness Brands
Rumble Boxing Has Made an Exciting Debut in Japan
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
One-on-One Coaching Marketplaces
Skillest Launches New Sports to Its Roster of Coaching Offerings
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Burgundy Esports Capsules
Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Boxing Fitness Challenges
RockBox Fitness & ABC Fitness Partner to Enhance the Fitness Experience
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Basketball Gaming Additions
Nintendo Adds Basketball to Nintendo Switch Sports
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
FAST Basketball Streaming Channels
Tubi Launches the New Professional Basketball FAST Channels
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign