Like Geppetto and his puppetry, the August 2017 toys trends bring toys and games to life. Whether purely analog or purely digital, toys this month brighten faces and lead to both mental and physical stimulation for kids of all ages.
Since toys are for kids, they represent an opportunity for raising children according to the way people hope society to one day be. The Lammily Wheelchair is one such example. The doll accessory is a miniature wheelchair designed specifically for kids' figurines, giving children a view of different types of people of all abilities. Further, there are plenty of toys on the market that introduce kids to coding in a fun environment, preparing them for the practice that is continuing to grow in importance in the workforce.
Top 40 Toys Trends in August
From Inclusive Doll Wheelchairs to Connected Speaker Fidget Spinners:
Joey Haar — Aug 26, 2017 — Life-Stages

40
Programmable Fidget Spinners
The 'Air-Scribe' Fidget Spinner Toys Feature a Built-in Display

39
Child-Centric Shadow Designs
Darkness Design Makes it Easier For Kids to Play With Shadow Designs

38
Luxe Anti-Distraction Toys
Caviar Fidget Spinners are Made Out of 18-karat Gold and Diamonds
37
Designer Adult Puzzle Toys
The Craighill Solid Brass Jack Puzzle is Both Artistic and Useful
36
Indoor Inflatable Forts
The Air Forts Create a Safe Space for Kids to Play Using a Fan
35
Connected Speaker Fidget Spinners
The 'Spinneroo' Fidget Toy Spinner Plays Music and Displays Text
34
Mind-Stimulating Puzzle Boxes
The 'CRYPTED' Puzzle Box Combines Nine Different Puzzles
33
Soothing Edamame Bean Keychains
The 'Squeeze-a-Bean' Edamame Fidget Keychain Keeps Hands Busy
32
Extremely Customized Kids Cars
KidStance Ride-on Cars Bring Stance Culture to Pre-School
31
Reversible Egg Toys
MAAD Toys is Launching a Transformative Angry Birds Soft Toy Range
30
Customizable Premium Fidget Spinners
The 'Italian Spinner' is Plated with Real Gold
29
Weatherproof Gaming Tables
The Pure Outdoor Foosball Table Brings the Game to Exterior Spaces
28
Luxury British Soapbox Racers
This Aston Martin Soapbox Racer is Based on the V8 Vantage GTE
27
Inflatable Clear-Bottom Rafts
The AQUAVUE Voyager Inflatable Rafts Enable Underwater Exploration
26
Minimalist Designer Toy Cars
The Ikonic Toys Wood Toy Cars are Intentionally Kept Simple
25
Pacifier-Affixed Baby Toys
The WubbaNub Pacifier Toys Help to Calm and Soothe a Child
24
Kid-Friendly Coding Tools
The Pixel Kit is a Colorful Computer of Lights
23
Handmade Balancing Board Games
The Wood Balancing Game is Crafted from Premium Materials
22
Carbon Fiber Fidget Spinners
The 'MINIMA' High-Quality Fidget Spinners Come in Three Styles
21
Inclusive Doll Wheelchairs
The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys
20
Opulent Sci-Fi Chess Sets
The S.T. Dupont Star Wars Chess Set Has a $128,000 Price Tag
19
Scannable Coloring Books
The Color Notebook Lets Parents Save Kids Artwork Before Reusing It
18
Disguised Artwork Board Games
The Mr. Pips Liar's Bluffing Dice Cup Game is Meant to be Displayed
17
Letter-Shaped Toy Blocks
Alphabuild Blocks are Unrestricted Magnetic Learning Toys
16
Pod-Encased Woodland Toys
Golden Bear's Bush Baby Range Pairs with 'Bush Baby World' Webisodes
15
Family Friendly Toy Conventions
The Hasbro HASCON Convention will Feature Popular Toys
14
Auditory Feedback Fidget Toys
The 'Fidget Shuffler' Fidget Device Satisfies Needs to Play
13
Triple-Ammunition Dart Guns
The NERF Modulus Tri-Strike Has Three Options for Shooting Opponents
12
Kid-Friendly Robot Kits
'IronBot Chap' is a DIY Robotics Kit for Kids That Offers STEM Education
11
Sci-Fi Cartoon Board Games
The Rick and Morty Clue Board Game Features Custom Sculpted Pieces
10
Iconic Digital Football Games
The Mattel Classic Football Game Keychain is Intentionally Retro
9
Fishing Pole Kite Kits
The 'Castakite' Simplifies the Process of Flying a Kite for All Ages
8
Barbie Mentorship Contests
Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
7
Digitized Stacking Games
'Beasts of Balance' is Like Jenga with a Digital Twist
6
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
5
LEGO-Compatible Coding Blocks
'Algobrix' is a Railroad-Building Kid-Friendly Coding Game
4
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
3
Pony Series Aftershows
Hasbro's 'PonyChat' Helps Kids Process Major Themes in My Little Pony
2
Musical Ice Lollies
This Summer Ice Pop Toy Makes Music as the Treat is Licked
1
Light-Up Drawing Toys
'Dessineo Learn to Draw' is a Drawing Toy for Kids That Teaches & Inspires
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Modified Wheelchair Designs
Leaning Wheelchair Design Reduces Effort and Enhances Mobility
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Interactive AAC Learning Devices
Monica Bhyrappa and Fan Fang Design the Logitech EDU Device
Childhood Bedtime Story Speakers
The Chishu 2X Audiobook Player by Chanie Liao is Interactive
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Accessibility-Focused Home Appliances
LG Electronics Expands Its LG Comfort Kit
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Designer Kids Training Bikes
The Costway Kids Bike With Training Wheels is Customizable
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Modular Upholstered Bright Furniture
Wigiwama Designs the Flipster Seat with Multiple Functions
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Screen-Free Pre-School Speakers
The Learn with Peppa Tonie Supports Pre-Readers with Audio Content
Moon-Inspired Modular Seating Systems
Wigiwama Presents the Dynamic Moon Chair in Various Hues
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Hidden Disability Toy Figurines
LEGO's New Minifigures Wear Hidden Disabilities Sunflower Lanyards
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Inclusive Braille Toy Cars
Mattel Introduces a New Hot Wheels Braille Car
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
AI-Powered Teddy Bear Concepts
Onurhan Demir Develops the TED-I Concept Using AI
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Pastel-Tonal Abstract Chairs
Gufram Taps Supertoys Supertoys for the New Flowie® Seat
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Virtual Learning Playgrounds
GlobeKin Offers Real-World Learning Experiences for Children
Assistive Mobility Technology Initiatives
Toyota Partners with the MaRS Discovery District
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Accessible Functional Bag Designs
Lug Earns Sensory Accessible & Inclusive™ Certification
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Miniaturized Doll Carriers
The Toy Tushbaby Doll Carrier Scales Down the Tushbaby Hip Carrier
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Block Puzzle Modular Dollhouses
Gavin Portillo and Mario Ledo Create a Dollhouse Concept
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Interactive Choice Wheels
Pick The Wheel Gamifies Decision Making While Making it Engaging
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Inclusive Modular Controllers
Aiden Schutte Designs the Inclusive Free Play Controller Concept
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Inclusive Colorblind-Accessible Games
Mattel is Adding Colorblind Identification Symbols
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options