MAAD Toys is Launching a Transformative Angry Birds Soft Toy Range
Laura McQuarrie — July 25, 2017 — Life-Stages
References: maadtoys & toyworldmag
MAAD Toys is set to release a new range of reversible egg toys that are designed after the recognizable Angry Birds Hatchlings from The Angry Birds Movie. The Hatchlings Reversible Soft Toy collection begs the question: "What came first the Hatchling or the Egg?" as the toys can be turned inside-out from eggs to birds, and back again with a velcro closure.
Alongside its Hatchlings Reversible Soft Toys, MAAD Toys will also be introducing a color-in bag collection, which includes purses, handbags, messenger-style totes and a backpack.
Although there have been many egg-shaped toys created for kids over the years, the element of surprise that comes from toys like Hatchimals and L.O.L. Surprise have taken on new significance with the popularity of the "unboxing" phenomenon.
Alongside its Hatchlings Reversible Soft Toys, MAAD Toys will also be introducing a color-in bag collection, which includes purses, handbags, messenger-style totes and a backpack.
Although there have been many egg-shaped toys created for kids over the years, the element of surprise that comes from toys like Hatchimals and L.O.L. Surprise have taken on new significance with the popularity of the "unboxing" phenomenon.
Trend Themes
1. Reversible Egg Toys - MAAD Toys is launching a range of reversible egg toys that can be turned inside-out from eggs to birds, offering a fun and interactive play experience for kids.
2. Color-in Bag Collection - MAAD Toys will introduce a collection of color-in bags, allowing kids to personalize their own purses, handbags, and backpacks in a creative and engaging way.
3. Unboxing Phenomenon - With the growing popularity of the unboxing phenomenon, toys like the Hatchlings Reversible Soft Toys tap into the anticipation and surprise element, enhancing the overall play experience for children.
Industry Implications
1. Toy Industry - The toy industry can explore the disruptive innovation opportunities for creating more interactive and transformable toys, like reversible egg toys, to cater to the evolving preferences of children.
2. Fashion Industry - The fashion industry can leverage the concept of color-in bags to offer personalized and customizable accessories, appealing to the creativity and individuality of consumers, especially kids and teenagers.
3. Packaging Industry - The packaging industry can adapt to the unboxing phenomenon by designing packaging solutions that enhance the element of surprise and anticipation, creating a memorable and engaging unboxing experience.
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