Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
Mary Van Puymbroeck — July 10, 2017 — Life-Stages
References: youcanbeanything & barbie
Barbie's 'You Can Be Anything' campaign is a Barbie mentorship contest where girls can enter for a chance to win a day with a mentor in the industry of their dreams.
The latest edition of the campaign gives young Canadian girls a chance to win an afternoon with Canadian soccer superstar, Ashley Lawrence. The lucky winner gets a chance to spend the day with Ashley learning training tips, running drills and discovering what it takes to make it as a professional athlete. To enter, parents of little girls with big soccer dreams across the GTA have to fill out an entry form online.
The Barbie mentorship contest gives young girls the chance to learn what it takes to achieve their dreams and reinforces the idea that they can do anything if they set their minds to it.
The latest edition of the campaign gives young Canadian girls a chance to win an afternoon with Canadian soccer superstar, Ashley Lawrence. The lucky winner gets a chance to spend the day with Ashley learning training tips, running drills and discovering what it takes to make it as a professional athlete. To enter, parents of little girls with big soccer dreams across the GTA have to fill out an entry form online.
The Barbie mentorship contest gives young girls the chance to learn what it takes to achieve their dreams and reinforces the idea that they can do anything if they set their minds to it.
Trend Themes
1. Female Mentorship - Disruptive innovation opportunity: Developing mentorship programs to inspire and empower young girls to pursue their dreams.
2. Industry Experiential Learning - Disruptive innovation opportunity: Creating interactive experiences for youth to learn about different industries and career paths.
3. Empowering Girls - Disruptive innovation opportunity: Designing products, campaigns, and initiatives that promote self-confidence and empowerment in young girls.
Industry Implications
1. Sports and Athletics - Disruptive innovation opportunity: Using mentorship programs to encourage more girls to participate in sports and pursue sports-related careers.
2. Education and Career Development - Disruptive innovation opportunity: Integrating mentorship programs and experiential learning opportunities into educational institutions to prepare students for future careers.
3. Toy and Entertainment - Disruptive innovation opportunity: Developing inclusive toys and media content that promote diversity, ambition, and empowerment in young girls.
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