KidStance Ride-on Cars Bring Stance Culture to Pre-School
Michael Hines — July 8, 2017 — Autos
References: kidstancebuilt & fatherly
KidStance ride-on cars are perhaps the oddest toys out there. Essentially, these are stanced cars for kids. "Stance" is an umbrella term that refers to cars that have been extremely customized, usually with a combination of some extreme lowering and tilting of the wheels. Like the life-sized versions, KidStance ride-on cars are all custom jobs and they aren't cheap.
A typical custom job from KidStance costs around $1,700 with some cars costing upwards of $5,000. That's quite pricey for a toy a kid will outgrow in a few years. But even at such a high cost KidStance ride-on cars are in high demand with 45-60 custom jobs made per year. With that kind of demand it may not be long until big toy companies seize on the interest in stanced ride-on kids cars and start creating their own low-priced offerings.
A typical custom job from KidStance costs around $1,700 with some cars costing upwards of $5,000. That's quite pricey for a toy a kid will outgrow in a few years. But even at such a high cost KidStance ride-on cars are in high demand with 45-60 custom jobs made per year. With that kind of demand it may not be long until big toy companies seize on the interest in stanced ride-on kids cars and start creating their own low-priced offerings.
Trend Themes
1. Customized Ride-on Toys - Creating extremely customized and unique ride-on toys for kids, taking inspiration from a 'stance culture.'
2. Expensive Kids' Toys - Producing luxury and high-priced kid's toys with limited production numbers made by small businesses in response to consumer demand for unique products.
3. High-demand Toys - Meeting market demand by creating exclusive and highly customizable products targeting specific interest groups, in this case, kids and car enthusiasts.
Industry Implications
1. Toy Manufacturing - Big toy companies can emerge with low-priced offerings, tapping into the high demand for these exclusive toys, especially with a collaboration with small businesses who create customized ride-on kid's toys.
2. Luxury Goods - Designing expensive and luxury goods for children and targeting niches like car enthusiasts, to tap into their buying power and interest in customization to create an exclusive experience for them.
3. Children's Education - Introducing the customization and designing process for ride-on cars can be part of children's education that targets their creativity and design skills at an early age.
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