Anyone looking to make their products attractive in a fishy way should check out these aquatic advertising techniques for some inspiration. These watery finds will have every promoter wishing all campaigns were filmed underwater.
Furniture and architecture are two significant categories influenced by this watery technique. From coral-like chairs to jellyfish tables, it's hard to tell what kind of marine life will pop up next. A fierce runway show is another great place to pump up the aquatic advertising techniques, as this is sure to garner attention.
Implications - Many consumers associate aquatic advertising with vacations and a sense of escape. With contemporary society full of constraints and stress for many individuals, companies that offer the ability to break free from these hardships through their campaigns will attract a broad consumer base.
20 Aquatic Advertising Techniques
From Scaly Shades Campaigns to Human-Octopus Hybrids:
Jamie Danielle Munro — Jul 10, 2011 — Art & Design
20
Japanese Underwater Fashion Shoots
Alix Malka
19
Human-Octopus Hybrids
Morgan Herrin Creates Awe-Inspiring Intricate Artworks
18
Sea Canopy Architecture
A. Asadov Firm Designs the Futuristic Aerotel
17
Submerged Silhouette Photoshoots
The Blake Fawley 'Colour Studies' Photography Series is Aqua Art
16
$270,000 Sub-Aquatic Restroom
Underwater Toilet at Mumin Papa Cafe
15
Fishy Hip Hotel
The Pearl Hotel in San Diego
14
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
13
Scaly Shades Campaigns
These Costa Sunglasses Ads Market Models that Match Fish
12
Aquatic-Themed Covers
Albert Reed Gets Wet for Numero Homme Magazine
11
Submerged Aquatic Fashion
Guinevere Van Seenus Numero Magazine Spread Shows Classic Beauty
10
Coral-Themed Design
Opulent Home Accents Inspired by the Sea
9
Aquatic Herb Ads
These Sal Sol Prints Ads Showcase Under the Sea Salt
8
Water Lily Furniture
Home Decor Inspired by Aquatic Plants
7
Eco Aquatic Vehicles
The iDive Runs on Salt Water
6
Spindly Aquatic Seating
Contour by Ethan Creasman Has an Organic Look Without Wasting Materia
5
Tennis on Water
Williams & Nadal for Sony Open
4
Subaquatic Adventure Seating
The Subeo Lets You Explore Underwater in Comfort
3
Aquatic Life Lighting
Ayala Serfaty Designs Lighting and Furniture With a Sea World Twist
2
Aquatic Celebrity Illustrations
H2O Audio Uses Madonna & Snoop Dogg to Protect Your iPod
1
Aquatic Skate Shoes
The Teva Gnarkosi Makes the Water Shoe Stylish Again
Related Ideas
Live-Streaming Fish Doorbells
A Team of Designers Create the Visdeurbel in Utrecht
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Cheeky Summer Product Lines
Great Jones Has Introduced the Great Float and the Great Tote
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ocean Plastic-Made Skincare Packaging
LATHER Introduced Its New Landscapes Collection
Deep Sea Funerals
Mondial Boasts Another Way to Scatter the Ashes of Loved Ones
Underwater Vending Machines
Airheads' First-of-Its-Kind Vending Machine Takes Fun Instead of Cash
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Sunsoaked Swimwear Campaigns
Triangl's Villa Livia Campaign Evokes Eternal Summer
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Modern Fishing Gear Campaigns
Merrell 1TRL Launches the Fly Fisher Campaign
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Seaweed Packaging Developments
PA Consulting and Searo Labs Unveils Seaweed-Based Products
Repurposed Vintage Apple Computers
Aquariums, lamps, and clocks made out of Apple iMac Computers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Hand-Blown Skincare Vessels
Scorpion & Toad Makes Skillfully Handcrafted Skincare Storage
Eco-Friendly 3D-Printed Surfboards
Paradoxal Surfboards are Crafted with Algae-Based Material
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Monstrous Shower Jellies
Lush's Limited-Edition Monster Octopus is a Sensorial Shower Treat
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
3D-Printed Star Art Installations
Alberto Latorre and Carlos Betancourt Create the Miami Reef Star
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Fishy Tabletop Card Games
Unstable Games Launches Fishy Squishy Crusty Quirky at Target
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
3D-Printed Terracotta Coolers
Simon Pavy and Entreautre Designs a New Low-Tech Cooler
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
3D-Printed Shrimps
Steakholder Foods' Proprietary DropJet Prints Fish & Seafood
Science-Backed Haircare Lines
Courtney Adeleye Unveils an Ocean-Inspired Haircare Line Watch & Sea
Deep-Sea Exploration Bases
This Underwater Research Station Can House Scientists For Long Periods
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Aquatic Film Franchise Timepieces
These IWC x Aquaman Watches Come in Two Styles
Waterless Fish Toys
Zhu Zhu Aquarium Encourages Imaginate Play Without Spills or Mess
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Three-in-One Aquatic Vessels
The Decathlon X Outercraft HydroBike Prioritizes Adaptability
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Repurposed Brick Public Furniture
Akasaki Vanhuyse's FLOAT Bench is Intriguing & Eco-Friendly
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Hybrid Beauty Bottle-Tubes
Asquan Group's Oval Collection Tottles are Shaped Like River Stones
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Ready-to-Eat Seafood Tenders
Aquamar's Seafood Tenders are the Only Kind in Their Category
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sea-Inspired Mini Sculpture Capsules
LATOxLATO’s Hook Me Up Series Blends Art, Design & Eroticism
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Sea Creature-Inspired Chairs
Yue Zhuo Designs the Seat Urchin with Bright Cushions
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Stingray-Inspired Restaurant Roofs
Atelier Nomadic Designs the Canopy of the Overwater Restaurant
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Water-Mapping Autonomous Vessels
This Craft Uses Cameras & Lasers to Map Shorelines & Riverbeds
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Upcycled Women's Fishing Wear
Take Me Fishing™ Unveils a New Capsule with Rentrayage
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
AI-Enhanced Contemporary Bathtubs
Cloud and Co Presents its New AquaIntelli Bathtub
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Chic Nautical-Inspired Apartments
TENKA ARKITEKTURA Designs a Stylish and Textured Apartment
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
3D-Printed Terracotta Cooler Designs
Entreautre Creates the Biomimcry 3D-Printed Terracotta Cooler
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Shimmering Oceanic Side Tables
The 'Liquid Table' Has a Hand-Hammered Design
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Sustainable Movie-Inspired Bottles
Mananalu Releases a New Water Bottle Design Inspired by Aquaman
Southern-Style Seafood Sauces
Duke's Newest Sauces Were Inspired by Southern Bodies of Water
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Fish-Inspired Aerodynamic Trailers
Bürstner's TALIS Trainer Boasts a Modular Structure
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Heat-and-Eat Shellfish Products
These Aquamar Shellfish Products Come in Five Varieties
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Water Flow-Inspired Art Buildings
MAD Designs the Waterfront Nanhai Arts Center in Guangdong