Courtney Adeleye Unveils an Ocean-Inspired Haircare Line Watch & Sea
Georgia Wray Norsten — December 19, 2024 — Fashion
References: wwd
After transforming the haircare industry with 'The Mane Choice,' entrepreneur Courtney Adeleye is making waves again with her new venture, 'Watch & Sea.' Known for turning $500 into a $100 million brand acquired for $29 million, Adeleye is back with a science-driven collection rooted in the power of ocean-derived ingredients.
Watch & Sea debuts with the 'Flourishing Collection,' a 10-piece lineup designed to hydrate, strengthen, and promote wellness for all hair types and textures. Key ingredients like sea kelp and seaweed extract infuse the collection with natural nourishment. Standouts include the 'Shimmer & Shine Flourishing Shampoo,' 'Scalp to Ends Flourishing Oil,' and two ingestibles -- a supplement and gummy featuring biotin and marine collagen.
Launching online on December 22 and in Target stores on February 2, Watch & Sea blends community-first values with the latest in hair science. It’s a must-try for anyone seeking holistic haircare with a touch of luxury.
Image Credit: Watch & Sea
Watch & Sea debuts with the 'Flourishing Collection,' a 10-piece lineup designed to hydrate, strengthen, and promote wellness for all hair types and textures. Key ingredients like sea kelp and seaweed extract infuse the collection with natural nourishment. Standouts include the 'Shimmer & Shine Flourishing Shampoo,' 'Scalp to Ends Flourishing Oil,' and two ingestibles -- a supplement and gummy featuring biotin and marine collagen.
Launching online on December 22 and in Target stores on February 2, Watch & Sea blends community-first values with the latest in hair science. It’s a must-try for anyone seeking holistic haircare with a touch of luxury.
Image Credit: Watch & Sea
Trend Themes
1. Ocean-derived Ingredients - Incorporating ocean-derived ingredients like sea kelp and seaweed extract offers new avenues for developing natural and effective haircare products.
2. Holistic Haircare - The emphasis on holistic haircare that combines topical treatments with ingestible supplements marks a shift towards comprehensive wellness-focused beauty regimes.
3. Community-driven Beauty Brands - With a focus on community-first values, Watch & Sea exemplifies how engaging consumer communities can create more personalized and relatable beauty brand experiences.
4. Inclusive Haircare Solutions - The development of products that cater to all hair types and textures highlights the trend toward more inclusive and versatile haircare solutions.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is evolving with science-backed product lines that emphasize natural ingredients and holistic wellness.
2. Nutraceuticals - The incorporation of biotin and marine collagen into ingestibles illustrates the growing intersection between haircare and nutraceuticals.
3. Retail Distribution - Strategic distribution through major retailers like Target demonstrates how accessibility and visibility in retail can amplify brand reach and consumer engagement.
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