The Teva Gnarkosi Makes the Water Shoe Stylish Again
Michael Hines — March 29, 2011 — Unique
References: teva & blog.eastbay
You will never look at water shoes the same way again after seeing the Teva Gnarkosi. The Teva Gnarkosi is designed to look like a skate shoe and work like a water shoe--draining, and not retaining, water.
The Teva Gnarkosi has grip on its outersoles designed to help you maintain balance and stability while wake boarding. The Teva Gnarkosi is equipped with a shock-absorbent cushioning that should make feet-first wipeouts hurt a little less. I really like the direction Teva has taken with the design of the Gnarkosi. This shoe is stylish and safe, two words almost never used together when describing a water shoe. The Teva Gnarkosi comes in several different colors and is available now for $100.
The Teva Gnarkosi has grip on its outersoles designed to help you maintain balance and stability while wake boarding. The Teva Gnarkosi is equipped with a shock-absorbent cushioning that should make feet-first wipeouts hurt a little less. I really like the direction Teva has taken with the design of the Gnarkosi. This shoe is stylish and safe, two words almost never used together when describing a water shoe. The Teva Gnarkosi comes in several different colors and is available now for $100.
Trend Themes
1. Water-skate Hybrid Shoes - The combination of skate shoe style and functional water shoe design is a disruptive innovation opportunity for footwear manufacturers.
2. Stylish Water Shoes - Creating water shoes that are both fashionable and functional is a disruptive innovation opportunity for the fashion industry.
3. Multi-purpose Water Shoes - Designing water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry.
Industry Implications
1. Footwear - The emergence of water-skate hybrid shoes is a disruptive innovation opportunity for the footwear industry to expand their product line and attract new customers.
2. Fashion - Developing stylish water shoes can create a disruptive innovation opportunity for the fashion industry to tap into the growing market of consumers looking for both fashion and functionality in their footwear.
3. Outdoor Apparel - Creating multi-purpose water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry to offer versatile and practical gear to their customers.
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