Social media companies have been under a fair amount of scrutiny in recent weeks, but that hasn't changed their degree of popularity with users, as the April 2018 social media trends show. Whether because of the gamification inherent in the features of social media platforms or because of the more wholesome desire to simply connect with one's friends and family online, social media is as ubiquitous as ever.
It's important to be a responsible user on social media. Various news and new projects make that clear. A digital designer recently started an Instagram account with a model named Shudu, and it's quickly gained followers thanks to alluring and enticing imagery featuring the female. The thing is, Shudu isn't real — it's a completely digital rendering designed by the artists behind the account. Users unfamiliar with that conceit might strive to replicate Shudu's unrealistic, literally unreal beauty ideals. So savvy media consumption is a necessity in the modern social media landscape.
Top 35 Social Media Trends in April
35
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
34
Influencer-Labeling Apparel
Pizzaslime's Influencer Apparel is for the Self-Aware Self-Promoter
33
The Social Entrepreneur Revolution
We Asked Gary Vaynerchuk What Goes into 'Crushing It!'
32
Realistic Succulent Plant Cakes
Brooklyn Floral Delight Makes Deceptive Cactus-Like Cakes
31
4K Vlogging Cameras
The 'Idolcam' Ensures Smooth Recording of Personal Video Blogs
30
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
29
Socially Inspired Recipes
Knorr's 'Eat Your Feed' Matches Meals to One's Instagram Posts
28
Uncomfortable Facial Art
The Work of Austin Smith is Confrontational in Its Very Essence
27
Foodie Social Network Apps
The 'Yumme' App Lets Users Share Their Favorite Restaurant Experiences
26
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
25
Luxury eCommerce Experiences
Gucci's Collection Can be Purchased Through WeChat
24
International Pen Pal Apps
The 'PEN PALS' Social Network You Send Notes to Others Around the World
23
Female-Centric Sneakerhead Blogs
Girl on Kicks Boasts Female-Focused Sneaker News Coverage
22
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
21
Mysterious Single-Malt Whiskies
'The Glenlivet Code' is Paired with Shazam and an AR Experience
20
Social Video Mashup Apps
The 'YuVie' Social Video App Infuses You into Popular Media
19
High Fashion Hotlines
The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component
18
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
17
Gamified Social Media Apps
The APPICS Platform Rewards Content Creation with Cryptocurrency Tokens
16
Augmented Drawing Apps
Google's 'Just a Line' App Enhances Videos with Dynamic AR Drawings
15
Kid Shoe Design Contests
Puma X Sesame Street Has Challenged Kids with a Social Media Challenge
14
Social Travel Ad Tools
Facebook is Helping Travel Advertisers with Its Trip Consideration Tool
13
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
12
Social Media-Powered Website Builders
'Creaclick' Turns Instagram Content into Beautiful Sites
11
In-App Purse Promotions
Dior and Wechat Promoted a New Luxury Purse Through the Social Network
10
Automated Social Marketing Tools
'Gram Growth' Streamlines Instagram Marketing for Fast Growth
9
Creator-Made AR Lenses
Snapchat is Now Allowing All Users the Chance to Have a Featured AR Lens
8
Global Content Social Networks
'Discover Lyfe' Offers Access to International Content
7
Adventurous Event Discovery Apps
The 'Wispy' App Spotlights Content to Encourage Exploration
6
Recycled Photo-Sharing Features
The New Instagram Reshare Feature Lets Users Post Others' Content
5
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
4
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
3
Social Media Hashtag Updates
Users Can Now Include Clickable Hashtags on Their Instagram Bios
2
Spontaneous Contact-Sharing Apps
The 'SCRATCH' App Seamlessly Lets You Socialize and Share Info
1
Expansive Social Sports Accounts
FIFA's Digital Presence is Expanding to China with Weibo
Related Ideas
AI-Powered Social Personality Quizzes
My Insta Personality Playfully Analyzes Instagram Profiles
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Luxury Handbag Social Integrations
Prada and Miu Miu Add New Options to Snap's Bitmoji Wardrobe
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Anti-AI-Generate Dating Profiles
Bumble Introduces New Tool to Report AI-Generated Profiles
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
AI Image Generators
Create Custom Social Media Visuals Easily with Imitate AI's Powerful Features
Social Forum Engagement Tools
Replyhub Uses AI to Join Reddit Discussions and Promote Your Product
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Design Showcase Platforms
todays.design Creates a Community of Artists Showing their Best Work
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Digital Scam Detection Tools
Google is Rolling Out New Tools to Keep Users Safe From Scams
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
AI-Made Social Media Images
Image Bear Creates New Images or Alters an Original Seamlessly
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Real-Time Home Screen Sharing
Snapshare Widget Lets Users Share Content Right to Friends' Screens
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Randomly Generated Social Feeds
Roul8 is a Social Media Platform Filled with Surprise
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it