The New Instagram Reshare Feature Lets Users Post Others' Content
Joey Haar — March 21, 2018 — Social Media
References: techcrunch
Facebook and Twitter have long given users the ability to share others' original content, and Instagram appears to be joining in on the aggressive share tactics with its newly unveiled Instagram reshare feature. Still in beta and only available to a select crop of users, the feature reportedly lets users redistribute feed posts through their Stories.
Instagram users have long made do with workarounds that allowed them to share the original content of other users, such as taking screenshots and then incorporating those images into their Stories. The Instagram reshare feature seems to be a legitimized response to those efforts, and it gives users more freedom when sharing.
The reshare not only lets users post content in their Story, but it lets them crop the original photo and add captions as they see fit.
Image Credit: Tech Crunch
Instagram users have long made do with workarounds that allowed them to share the original content of other users, such as taking screenshots and then incorporating those images into their Stories. The Instagram reshare feature seems to be a legitimized response to those efforts, and it gives users more freedom when sharing.
The reshare not only lets users post content in their Story, but it lets them crop the original photo and add captions as they see fit.
Image Credit: Tech Crunch
Trend Themes
1. Increased Resharing - The Instagram reshare feature allows for increased redistribution of feed posts through users' Stories, providing opportunities for new content to be seen by more people.
2. Social Sharing Convenience - Using the Instagram reshare feature will provide a convenient method for sharing photos in users' Stories and create opportunities for users to view and share more content.
3. Expanded Sharing Platforms - Instagram's reshare feature may contribute to more sharing across different social platforms and encourage competition to offer similar features.
Industry Implications
1. Social Media - The Instagram reshare feature may disrupt the social media industry by allowing for increased cross-platform content sharing and potentially push competitors to offer similar features.
2. Photography - The Instagram reshare feature is a new way for photographers to distribute and promote their content, leading to potential marketing opportunities and collaborations with other users.
3. Advertising - The Instagram reshare feature may be a new way for advertisers to reach new audiences through user-generated content and influencers, leading to potential partnerships and sponsorships.
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