2024 hair trends embrace innovation and sustainability, offering tools and products prioritizing health, style, and eco-consciousness. From heatless solutions to high-tech styling tools, these trends cater to modern consumer demands.
Oribe’s 'Hair Alchemy Heatless Styling Balm' is designed for fine to medium hair types and supports low-maintenance, heat-free styling. Infused with fermented yerba mate extract and golden oak mushroom extract, the balm nourishes hair while creating frizz-free, lasting styles. Packaged in 100% post-consumer recycled plastic, it reflects a commitment to sustainability, catering to consumers seeking both function and eco-friendliness.
BondiBoost’s 'Infrared Heated Round Brush' uses advanced infrared technology to add 67% more volume and 47% more shine without heat damage. Suitable for all hair types, it creates soft waves while addressing common concerns like frizz and dullness. Aloe-infused bristles enhance performance, making this tool a must-have for achieving sleek, bouncy styles.
These trends highlight the growing demand for innovative, effective, and sustainable haircare solutions, revolutionizing how consumers approach styling and hair health. For more hair innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
Top 100 Hair Trends in 2024
From Infrared-Heated Hair Brushes to Heatless Styling Balms:
Georgia Wray Norsten — Dec 1, 2024 — Fashion
100
Biotin-Free Hair Supplements
Lemme Grow Supports Hair Growth for Those with Sensitive Skin & Hair
99
Wall-Mounted Hair Catchers
HairStixies is a "Hassle-Free Hair Catcher for Your Shower"
98
Hair Vitality Supplements
Centred's Hair Growth Vitamins Nourish Locks from Within
97
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
96
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
95
Playful Hair Gift Sets
Lush Has Introduced a New Range of Colorful & Nourishing Hair Gift Sets
94
Advanced Haircare Sollutions
Elevai Skincare's Elevai S-Series is a Line of Hair & Scalp Products
93
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
92
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
91
Modern Daily Hair Serums
Remilia Hair'a Cosmocap Targets Dry and Damaged Hair
90
Scalp-Caring Smart Hairdryers
The Dyson Supersonic Nural is Compact with a Specialized Scalp Mode
89
AI-Powered Hair Color Technology
Fresha Invests in In Yuv to Spearhead Ground-Breaking Innovation
88
User-Centric Hair Curlers
Speck Design Debuts the Helix Hair Labs Curl Definer
87
Hair-Strengthening Scalp Massagers
Your Hair is in for a Treat with Foreo's Led Hair Massager
86
Rapid Repair Haircare
The Dove Bond Strength Serum Mask Offers 10 Benefits in a Minute
85
Palm-Sized Shavers
The Panasonic Palm Shaver Was Announced at CES 2024
84
Multi-Dimensional Hair Dyes
dpHUE’s Color Dream Enhances Natural Color and Shine in 20 Minutes
83
Red Light Treatment Hats
HigherDose's Red Light Hat Supports Scalp and Hair Health on the Go
82
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
81
Molecular Scalp Serums
SickScience's PowerCycle Scalp Treatment Serum Featrures Exosome Tech
80
Colorful Multi-Functional Blowout Brushes
CHI's Vibes Get Me Bodied Blowout Brush is Versatile
79
Warmth-Addressing Haircare Products
WEN by Chaz Dean Has Introduced Two New Products
78
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
77
Comprehensive Modern Haircare Lines
Kenra Professional Debuts a New Shampoo & Conditioner Line
76
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
75
Clip-in Curtain Bangs
Luxy Hair Launches Runway-Ready Instant Bangs
74
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
73
Smart RFID Hair Dryers
Dyson's Latest Professional Hairdryer is Lighter and Smarter
72
Floral Hair Perfumes
Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume
71
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
70
Viral Japanese Hair Masks
The Shiseido Fino Hair Treatment Mask Smooths and Rejuvenates
69
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
68
Strengthening Scalp Health Oils
Briogeo's Rosemary Pre-Wash Oil is Vitamin-Enriched
67
Skin Barrier Support Showerheads
The Canopy Handheld Filtered Showerhead Soothes the Skin & Scalp
66
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
65
Multi-Functional Styling Product Ranges
Briogeo Haircare Introduces Its Style + Treat™ Collection
64
Biotech Dry Shampoos
K18's AirWash Features Freshly Patented odorBIND Smart-Release Biotechnology
63
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
62
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
61
Natural Indian Hair Remedies
Nature Spell Offers Natural Indian Hair Remedies
60
Chelating Detox Shampoos
Coco & Eve's Clarifying Detox Shampoo Features Hibiscus Cider Vinegar
59
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
58
Tone-Correcting Hair Oils
Moroccanoil Treatment Purple Neutralizes Brassiness
57
Three-Day Wig Pop-Ups
Luvme Hair Recently Hosted a Three-Day Pop-Up Event in Atlanta, Georgia
56
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
55
Multitasking Heat Protection Sprays
Gold Lust Dry Heat Protection Spray Repairs and Reduces Frizz
54
Co-Branded Regency-Era Capsules
Kitsch Introduces Limited-Edition Bridgerton Collaborations
53
Curly Hair Volumizing Brushes
Bounce Curls Added to it EdgeLift Brush Collection
52
AI-Supported Scalp Haircare
The Dove Scalp + Hair Therapy Range Works with an AI Therapist
51
Growth-Promoting Hair Care Solutions
KeraFactor's Products Combat the Effects of Styling Practices
50
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
49
Scalp Massage Combs
VAMA Wellness' Scalp Massage Comb is Chic and Functional
48
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
47
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
46
Exfoliating Scalp Massagers
Pommeshell's Scalp Massager Enhances the In-shower Haircare Routine
45
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
44
Dry Shampoo Powders
The Rootist Debuts Its Clarify Dry Shampoo Powder for Oily Hair
43
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
42
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
41
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
40
Hair-Repairing Leave-In Treatments
Function of Beauty Launches the PRO Bonding Leave-In Treatment
39
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
38
Coarse Haircare Collections
Redken is Unveiling a New Curly Haircare Line Ahead of Summer
37
High-Performance Reparative Haircare
Rita Ora's TYPEBEA Brand Focses on Hair Growth and Health
36
Infrared-Heated Hair Brushes
BondiBoost's Infrared Heated Round Brush is a High-Tech Styling Tool
35
Moisture-Rich Curl Haircare Products
The Verb Curl Collection is Introducing a New Product
34
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
33
Desert-Inspired Dry Shampoos
Dae's Fairy Duster Dry Shampoo is Infused with Mojave Yucca
32
Bio-Fermented Hair Treatments
The Rootist's Formulas Replace Water with The Rootbiomic Ferment
31
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
30
Self-Adjusting Hair Removal Devices
The Braun IPL Skin i·expert Adapts to Different Skin Tones
29
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
28
Sea Salt-infused Hairsprays
The KMS Hairplay Sea Salt Spray is Strong and Impactful
27
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
26
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
25
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
24
One-Stroke Smart Stylers
ghd Chronos Continuously Adapts for an Optimal Styling Experience
23
Deep Detox Shampoos
milk_shake® Introduces Its New Health-Conscious Deep Detox Shampoo
22
Versatile Thermal Brush Tools
Calista's FAUXblo Thermal Blowout Brush Offers Salon Quality Results
21
Growth-Promoting Laser Caps
Scienlodic is Unveiling its New Red Light Therapy Cap for Hair Growth
20
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
19
Heatless Styling Balms
Hair Alchemy by Oribe Fortifies Heatless and Air-Dried Styles
18
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
17
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
16
Coconut Oil-Infused Hair Masks
Remilia Hair Boasts a Nourishing Green Coco Hair Mask
15
Charcoal Dry Shampoos
Briogeo's Scalp Revival Charcoal + Biotin Dry Shampoo is Vegan-Friendly
14
Scalp Care Dry Shampoos
COLAB Pure Nude is a Dry Shampoo for Sensitive Scalps
13
Targeted Nutritive Haircare
LHC is a Line of Haircare That Specifically Supports Extension Wearers
12
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
11
High-Protein K-Beauty Haircare
South Korea's Kundal Recently Launched in US Costco Stores
10
Ingrown Hair Wipes
EWC TREAT's 3-in-1 Brightening Wipes Treat and Prevent Ingrowns
9
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
8
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
7
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
6
Water-Based Hair Serums
Glow For It's Hair Growth Serum Uses Caffeine & Clover Flower Extract
5
Molecular Repair Haircare
Absolut Repair Molecular Addresses Damage at the Molecular Level
4
Detox Dry Shampoos
OLAPLEX's No.4D Clean Volume Detox Dry Shampoo is Now Travel-Friendly
3
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
2
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
1
Black Vanilla Conditioner Sprays
Carol's Daughter Aims to Hydrate and Increase Shine
Related Ideas
Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
Wall-Mounted Hair Catchers
HairStixies is a "Hassle-Free Hair Catcher for Your Shower"
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI Jasmine Fragrances
Prada Paradoxe Virtual Flower Incorporates a Jasmine AI accord
AI-Driven Skincare Platforms
RoC Skincare and Revieve Partnered for RoC AI Skin Insight
Spooky Film-Inspired Stationery Boxes
The Beetlejuice Be Happy Box Features Limited-Edition Goods
AI Chocolate Bar Campaigns
SNICKERS Launches a Generative AI Campaign with José Mourinho
At-Home Body Contouring Systems
Celluma Contour Simultaneously Treats the Waist, Hips and Thighs
Advanced Haircare Sollutions
Elevai Skincare's Elevai S-Series is a Line of Hair & Scalp Products
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Neck-Worn LED Masks
FOREO's FAQ 211 is a LED Neck Mask to Reduce Acne & Boost Collagen
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Gummy Locket Necklaces
Lemme Dropped Specially Designed Jewelry to Hold Functional Gummies
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Functional Beauty Lollipops
lemme Glow Lollipops are Formulated with Grass-Fed Collagen Peptides
Vegan Hair Care Sets
AG Care's Limited-Time Gift Sets Make Sustainable Holiday Shopping Easy
Red Light Treatment Hats
HigherDose's Red Light Hat Supports Scalp and Hair Health on the Go
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Molecular Scalp Serums
SickScience's PowerCycle Scalp Treatment Serum Featrures Exosome Tech
Natural GLP-1 Supplements
Lemme GLP-1 Daily Features Three Clinically Studied Ingredients
Colorful Multi-Functional Blowout Brushes
CHI's Vibes Get Me Bodied Blowout Brush is Versatile
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Comprehensive Modern Haircare Lines
Kenra Professional Debuts a New Shampoo & Conditioner Line
Blonding Techniques-Focused Virtual Events
Cosmo Prof is Hosting Its Iconic Blonde Virtual Event
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Skin Barrier Support Showerheads
The Canopy Handheld Filtered Showerhead Soothes the Skin & Scalp
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Mini Red Light Therapy Discs
Omnilux's Skin Corrector Targets Fine Lines, Age Spots & Inflammation
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Clinical Care Retail Expansions
Estee Lauder is Now Offering its 'Clinique' Products on Amazon
Water-Saving Shaving Accessories
The Clean Shave 'Razor Rinser' Unclogs Blades
Scalp Massage Combs
VAMA Wellness' Scalp Massage Comb is Chic and Functional
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Exfoliating Scalp Massagers
Pommeshell's Scalp Massager Enhances the In-shower Haircare Routine
Hair Product Retail Expansions
Hally Hair is Bringing 15 New Products to All Ulta Beauty Locations
LED Hand Masks
FOREO's FAQ 211 Delivers Eight Wavelengths of LED Light to Skin
Plant-Based Curly Hair Products
The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Coarse Haircare Collections
Redken is Unveiling a New Curly Haircare Line Ahead of Summer
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Moisture-Rich Curl Haircare Products
The Verb Curl Collection is Introducing a New Product
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
All-in-One Hair Stylers
Bondiboost Releases Its Everlast Airstyler the All-in-One Hair Styler
Volumizing Hair Rollers
Calista's Volumizing Soft-Grip Hair Rollers Were Launched Today
Smoothing Microcirculation Capsules
Lemme Smooth is a Cellulite Support Supplement
Japan-Exclusive Propolis Haircare
CNP Laboratory Launched a Series of Japan-Exclusive Products
Caffeinated Energy Gummies
Two Lemme Wake Up Gummies are Equivalent to a Cup of Coffee
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Volumizing Hair Toppers
Luxy Hair's Hair Toppers Are Customizable for More Volume
Olympian-Backed Hair Brands
Simone Biles and K18 Have Partnered Together
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Botanical Scalp Therapy Sets
The Revivogen Scalp Therapy Set Inhibits DHT Production
Skincare Grade Hair Products
The Grown Alchemist's New Haircare Boasts Clean Formulations
Scalp-Nourishing Hair Capsules
Briogeo Unveils its Scalp-Fortifying Hair Care Collection
AI Headshot Generators
Secta Labs is Democratizing First Impressions with AI
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Advanced Thinning Hair-Addressing Collections
Aveda Debuts the Invati Ultra Advanced™ Collection
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Scalp-Nourishing Hair Collaborations
AAVRANI Collaborates with Lilly Singh on a New Haircare Line
Versatile Thermal Brush Tools
Calista's FAUXblo Thermal Blowout Brush Offers Salon Quality Results
Red Onion Haircare
The Red Onion Black Seed Oil Line Includes Shampoo, Conditioner & Hair Oil
Scientifically Enhanced Hair Serums
(plated) Skin Science Offers Its HAIR Serum with Renewosome™
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Growth-Promoting Laser Caps
Scienlodic is Unveiling its New Red Light Therapy Cap for Hair Growth
Nourishing Haircare Oils
These Sky Organics Haircare Products are Arriving at Walmart
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Vegan Hair Brushes
Remilia Hair's Vegan Lush Brush is Efficient and Effective for Detangling
Heatless Styling Balms
Hair Alchemy by Oribe Fortifies Heatless and Air-Dried Styles
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Curl-Supporting Haircare Products
The Curlsmith Volume Recipes Collection Has Six Products
Self-Adhesive Lash Clusters
Velour Beauty Introduces the Self-Stick Lash Clusters Collection
Summertime Hair-Strengthening Oils
Schwarzkopf Professional Fibre Clinix Bonding Oils are Potent
Space-Inspired Scented Hairsprays
SexyHair's Spray & Play Harder Elevate Consumer Styling
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Versatile Metal Bristle Brushes
GIMME Beauty Has Launched a New Metal Bristle Brush
Apothecary Distribution Partnerships
Kiehl's Apothecary Launched on Amazon
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Multi-Use Contouring Tools
FACEGYM & ISAMAYA Collaborated on a Face and Scalp Tool
Ritualistic Volumizing Haircare
Fable & Mane's Volumizing Shampoo & Conditioner Draw from Ayurveda
Nourishing Pre-Wash Hair Oils
VAMA Wellness Offers the 13 Blend Pre-Wash Hair Oil
Strengthening Shampoo Bars
BRIXY's Strengthening Shampoo Bar Supports Thinning & Damaged Hair
Effective Detangling Brushes
The Pomme Brush Rosette by Pommeshell is a Highly-Rated
Botanical Haircare Updates
CHI Recently Updated Its Iconic Hair Serum and Heat Protectant Products
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
Nourishing Pre-Wash Scalp Oils
JVN Boasts the Powerful Complete Pre-Wash Scalp Oil
Solar System-Inspired Lighting Series
LFD Official Presents the COSMOOVAL Lamp Series
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Curvaceous Contoured Mascaras
The CoverGirl Eye Enhancer 3D Mascara Has a Curved Fiber Brush
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Up-to-Date Recycling Information Platforms
The Recycling Partnership Has Introduced Recycle Check