The Rootist's Formulas Replace Water with The Rootbiomic Ferment
Laura McQuarrie — January 11, 2024 — Fashion
References: therootist & gcimagazine
In the crowded haircare category, The Rootist stands out by producing clinically effective haircare powered by patent-pending Rootbiomic Ferment. The brand's star ingredient takes the form of a multivitamin superfood crafted into micronutrients with a proprietary fermentation process.
"'Added water' is found in most haircare products, yet provides no additional benefits," says Chung, Founder and CEO of The Rootist, "The Rootbiomic Ferment replaces water in all six formulas to deliver stronger, healthier hair through clinically effective, biological ingredients."
The Rootist's lineup includes haircare solutions from root to tip, including the Strengthen Concentrated Shampoo & Conditioner; Dry Shampoo Powder; and AHA+ACV Pre-Shampoo Scalp Clarifying Rinse. The BioBrew Fermented Strengthening Serum is one of the most visually striking formulas from the brand, and it's because this lightweight leave-in is a bi-phase serum that delivers the nourishment of an oil.
"'Added water' is found in most haircare products, yet provides no additional benefits," says Chung, Founder and CEO of The Rootist, "The Rootbiomic Ferment replaces water in all six formulas to deliver stronger, healthier hair through clinically effective, biological ingredients."
The Rootist's lineup includes haircare solutions from root to tip, including the Strengthen Concentrated Shampoo & Conditioner; Dry Shampoo Powder; and AHA+ACV Pre-Shampoo Scalp Clarifying Rinse. The BioBrew Fermented Strengthening Serum is one of the most visually striking formulas from the brand, and it's because this lightweight leave-in is a bi-phase serum that delivers the nourishment of an oil.
Trend Themes
1. Waterless Haircare - The Rootist replaces water with a proprietary fermentation process in its haircare products, offering a disruptive innovation opportunity in the waterless haircare trend.
2. Biologically Active Ingredients - The Rootist uses the Rootbiomic Ferment, a multivitamin superfood crafted into micronutrients, making use of biologically active ingredients and presenting an opportunity for disruptive innovation in the use of natural ingredients in haircare.
3. Clinically Effective Formulas - The Rootist's haircare products are clinically effective, providing a disruptive innovation opportunity in the development of evidence-based formulations within the haircare industry.
Industry Implications
1. Haircare - The Rootist's use of the Rootbiomic Ferment and waterless formulations brings disruptive innovation to the haircare industry, specifically in the development of biologically active and clinically effective products.
2. Beauty and Wellness - The waterless and biologically active formulations of The Rootist's haircare products offer a disruptive innovation opportunity in the beauty and wellness industry, integrating natural ingredients and products with proven results.
3. Personal Care - The Rootist's innovative use of the Rootbiomic Ferment and waterless formulas presents a disruptive innovation opportunity in the personal care industry, specifically in the development of biologically active and clinically effective personal care products.
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