RoC Skincare and Revieve Partnered for RoC AI Skin Insight
Michael Hemsworth — June 29, 2024 — Tech
References: rocskincare & drugstorenews
RoC Skincare and Revieve have announced a partnership for the RoC AI Skin Insight platform that harnesses the power of artificial intelligence to help consumers pinpoint the right products for their needs.
The tool is available on the RoC Skincare website where shoppers can meet with a virtual advisor to enjoy personalized product recommendations. This will help the brand to more closely align with the needs of its shoppers and help consumers to enjoy impressive benefits by using skincare solutions for their specific areas of concern.
Senior Vice President, R&D at RoC Skincare Art Pellegrino spoke on the RoC AI Skin Insight platform saying, "The RoC Skincare ‘AI Skin Insight’ solution brings unparalleled value directly to consumers. Through innovative AI technology, our advisor examines not only individual skin concerns, but also behaviors, and personal preferences, thereby creating more (personalized and) relevant skincare recommendations. Backed by RoC Skincare's long-standing reputation for clinically proven results and Revieve's expertise in digital experiences, our advisor provides the highest level of credibility and effectiveness in every recommendation.”
The tool is available on the RoC Skincare website where shoppers can meet with a virtual advisor to enjoy personalized product recommendations. This will help the brand to more closely align with the needs of its shoppers and help consumers to enjoy impressive benefits by using skincare solutions for their specific areas of concern.
Senior Vice President, R&D at RoC Skincare Art Pellegrino spoke on the RoC AI Skin Insight platform saying, "The RoC Skincare ‘AI Skin Insight’ solution brings unparalleled value directly to consumers. Through innovative AI technology, our advisor examines not only individual skin concerns, but also behaviors, and personal preferences, thereby creating more (personalized and) relevant skincare recommendations. Backed by RoC Skincare's long-standing reputation for clinically proven results and Revieve's expertise in digital experiences, our advisor provides the highest level of credibility and effectiveness in every recommendation.”
Trend Themes
1. AI-powered Personalization - AI-driven personalized skincare recommendations enable brands to meet individual consumer needs with unmatched precision.
2. Virtual Beauty Advisors - Virtual advisors are revolutionizing online shopping experiences with personalized interactions reminiscent of in-store consultations.
3. Digital Skin Analysis - Advanced digital skin analysis tools analyze behaviors and preferences to offer tailored product advice, enhancing user satisfaction.
Industry Implications
1. Skincare - The skincare industry stands to benefit immensely from AI technologies that enhance product recommendations and user engagement.
2. Artificial Intelligence - AI innovations in consumer products are creating new standards for personalized shopping experiences across various sectors.
3. Digital Retail - Digital retail platforms are leveraging AI to offer sophisticated, personalized customer interactions previously only possible in physical stores.
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