The 2016 boomer trends show that the baby boomer generation stands at an interesting point in the progression of history. On the one hand, boomers were the generation that initiated the move from the traditionalism of the 50s to the open-minded expansion of the 60s and beyond. On the other hand, technology means that cultural developments today move at a staggering pace, while boomers themselves are as old or older than the generation they supplanted with their own progressive movements.
To harmonize these two potentially contradictory positions, many products and services have arisen to keep boomers in touch with mainstream culture on their own terms. Photographer Misja Beijers' Instagram account is dedicated to showing off boomer fashions, for example, and Refigural is an online zine that documents hip boomer styles as well.
Technology has also arisen to meet the specific tastes and needs of boomers. CarePredict Tempo is a wearable device that tracks health data, yet it looks just like a classic piece of jewelry.
To learn more about the upcoming boomer trends, check out our FREE 2017 Trend Report.
Top 30 Boomers Trends of 2016
From Progressive Boomer Magazines to Jewelry-Inspired Wearables:
Joey Haar — Jan 29, 2017 — Life-Stages
30
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
29
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
28
Upscale Retirement Villages
The Brand 'Audley' Provides Several Properties for Retired Seniors
27
Progressive Retirement Villages
This Sustainable Community Focuses on Wellness and Nature
26
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
25
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
24
Jewelry-Inspired Wearables
The Iris Apfel for Wisewear Line Are Stylish Safety Tools for Seniors
23
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
22
Undetectable Hearing Devices
The Starkey Hearing Amplifier is Designed as an Entry-Level Aid
21
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
20
Jewelry-Inspired Fitness Trackers
The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
19
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
18
Baby Boomer Festivals
This Demographic-Centered Event Features Music, Food, Beer and Autos
17
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
16
Retiree Benefit Services
'Renew' Provides Retirement Benefit Information to Boomers After Retiring
15
Profitable Boomer Expositions
This Event Gives Brands the Chance to Sell to Consumers Over 50
14
Metropolitan Retirement Towers
This Retirement Housing from Concert Properties is Locally Focused
13
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
12
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
11
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
10
Habit-Forming Medication Reminders
The 'Nightingale' System Coaches Users to Take Their Pills
9
Retiree Networking Events
The National Retirement Living Summit Discusses Elderly Demographics
8
Modern Retiree Villages
This Residential Development Project from the Aveo Group is Boomer-Focused
7
Playful Age-Celebrating Paperbacks
The 'Better After 50' Book Was Written for Boomer Women
6
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
5
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
4
Confident Retiree Commercials
This Chase Commercial Shows an Eccentric Couple Preparing to Retire
3
Grandma-Centered Social Networks
The GaGa Sisterhood is a Community Social Network for Grandmas
2
Retiree Wealth Management Services
True Link Financial Caters to Boomers and Retirees
1
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
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Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Compact Portable Weaving Loom
Lauren Puchowski Designs the boomloom During the Pandemic
Maximalist Patterned Lifestyle Shoes
New Balance Elevates its 1906r OG with Dynamic Patterning
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Wellness Bone Conduction Wearables
The 'Era Sync' Wearable Device by Luca Persico is Futuristic
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Vintage-Inspired Dynamic Eyewear
Bru Eyewear Celebrates Elegance Through the Decades
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Retro-Style Anniversary Watches
The Casio 50th Anniversary Sky and Sea Series Watches are Geeky
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Brand Heritage Watch Collections
GUESS Celebrates with the Launch of Four Iconic Watches
Sophisticated Rustic Clothing Collections
LIVØM Embraces Rustic Elegance for Its Latest Collection
Nostalgic Retro Music Capsules
KICKBACK Blends Retro Design with the DIY Mixtape Kit
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Sophisticated Activewear Lines
BOV Active is an Up-And-Coming Canadian Brand
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Summery Y2K Era Timepieces
The Casio BABY-G BGD-565 Summer Jelly Comes in Three Colors
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Generationally Fused Footwear Series
Clarks and Tokyo Senior Generation Join Forces on a Capsule
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Cultural Icon-Inspired Fashion Collections
Novitska's Vibrant Summer Collection is Eye-Catching
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Versatile Luxury Outwear
For 2023, Mackage Boasts a Slick and Performance-Driven Capsule
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Elegant Family-Dedicated Apparel
Chet Lo's SS25 Collection Honors His Mother
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Upcycled Denim Collections
The Latest Wrangler Reborn Collection Celebrates Circularity
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Fall-Centric Vintage-Inspired Apparel
Florence Black Presents a New Capsule for FW23
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Timeless Workwear Collections
visvim Just Recently Released Its Fall/Winter 2023 Offerings
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Jazz-Inspired Apparel Collections
The National Jazz Museum and Book Works Launching Tee Collection
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Military-Styled Apparel
Timberland and CLOT Unveil Project Future73 with a New Apparel Collection
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Meaningful Jewelry Gifts
Bluboho X Fashionista Introduce a Timeless Gift for Your Future Self
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
70s-Inspired Elegant Fashion Lines
Mfpen's Fall/Winter 2023 Boasts a Touch of Contemporaneity
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Culturally Influenced Baby Apparel
Isla and Mimi Made a Baby Collection Using Indigenous Artistry
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians