The Latest Wrangler Reborn Collection Celebrates Circularity
Laura McQuarrie — July 26, 2024 — Eco
References: Wrangler & businesswire
After launching the first Wrangler Reborn Collection in 2022, Wrangler is back with a follow-up installment in 2024 that gives new life to discarded denim. This celebration of upcycled denim, circularity and sustainability was created in collaboration with BVH Services’ Beyond Retro brand. Beyond Retro, one of Europe’s largest vintage retailers, is poised to "bring new life to this sustainability initiative,” according to Said Vivian Rivetti, Wrangler’s Head of Global Design.
In the upcycled denim collection, classic pieces like the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt received fresh upgrades and an eco-friendly twist.
This limited-edition collection shares denim designs priced between $90 and $180 in line with the WeCare Wrangler goals.
In the upcycled denim collection, classic pieces like the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt received fresh upgrades and an eco-friendly twist.
This limited-edition collection shares denim designs priced between $90 and $180 in line with the WeCare Wrangler goals.
Trend Themes
1. Upcycled Fashion - Reviving classic wardrobe pieces with sustainable materials presents a stylish yet eco-friendly option for consumers.
2. Circular Fashion - Embracing a closed-loop system for clothing helps in reducing waste and promoting long-term sustainability in fashion.
3. Vintage Collaborations - Partnering with established vintage retailers like Beyond Retro can bring fresh attention and credibility to eco-conscious initiatives.
Industry Implications
1. Sustainable Apparel - The sustainable apparel industry benefits from innovative applications of upcycled materials, enhancing both ecological and fashion-forward appeal.
2. Retail Partnerships - Collaborations between major brands and vintage retailers offer unique market positioning and heightened brand recognition.
3. Eco-friendly Textiles - Advancements in eco-friendly textiles pave the way for more responsible and ethical fashion production methods.
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