The ideas of purity, and chastity have been around for centuries.
Over time, society’s norms have loosened regarding this topic, but some people and cultures still hold on to the ideas of chastity and purity strongly.
The following cluster explores ways in which people are keeping and regaining their purity and chastity.
Implications - Chastity is a perennial cultural theme, and consumers are increasingly flaunting their purity through unusual novelty products and avant-garde outfits. Companies can take advantage of this phenomenon by creating products that exhibit the user's chastity in tech-savvy or oddball ways. For maximum viral buzz in the blogosphere, marketers should then promote these one-of-a-kind products on the Internet.
11 Innovations for Sexual Purity
11
Male Chastity Belt
Latowski Genital Organ Chamber
10
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
9
Buying Virginity for 1 Million Euros
Italian Big Brother Contestant Sells Her Innocence
8
Male Chastity Belts
The CB-3000
7
Inventive College Financing
Natalie Dylan Auctions Her Virginity
6
Regain Your Virginity
Hymenoplasty Makes You A Technical Virgin
5
$3.8 Million Celibacies
Natalie Dylan's Controversial College Financing Success
4
Losing Your Virginity
ID Magazine Gets Top Designers to Create Ideal Settings
3
Faking Virginity
Artificial Hymen Makes Women Virgins Again
2
Valuing Love Over Chastity
Study Shows Students Care More About Marrying Mr. Right Than Mr. Virgin
1
Chastity Vow Pants
Christian K-mart Fashion
Related Ideas
Vintage-Inspired Jewelry
theDirtyChic Launches Its Nostalgic 03 Collection
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Summery Intimate Serums
The Hygiene Hero Vipstick Serum is Launching in New Scents
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Habit-Building Wearable Devices
The Conceptual 'DAY ONE' Tracker Can Be Attached onto Anything
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Timeless Easy-Care Clothing
XCVI Crafts Comfortable, Long-Lasting Clothing Styles
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Versatile Wellness Patches
What Supp Co. is Revolutionizing Wellness for the Zillennial Generation
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Viral Organic Tampons
Vive for your V Restocks the Viral Tampons That Had a Waitlist
Recycled Metal Jewellery
Reformation X Clair Waight Keller Create a Limited-Edition Collection
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Bathroom Hygiene Kits
Saintly Stands Out in the Hygiene Industry with Its Heavenly Butt Kit
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Lasting Citrus Fragrances
7 Virtues' Clementine Dream Boasts Lab-Tested Longevity
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Intimate Wellness Hotlines
Playground Launched Pillow Talk with the 1-888-PLY-GRND Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Curated Artisanal Perfume Collections
Lush Marks 30 Years of Artisanal Perfumery
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Multifunctional Feminine Health Cosmetics
This New FemiClear Product Has a Two-in-One Formulation
Sustainable Indian Streetwear Lines
Cloveify Wearables Launches its New Sustainable Clothing Line
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Next-Gen Silicone-Free Haircare
Living Proof's Sili-CLONE HairTech Mimics the Benefits of Silicone
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Supermodel-Hosted Retreats
Angela Lindvall's Sacred Renewal Wellness Retreat Promotes Mindfulness
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Waterless Body Cleansers
Pristine Launches Rinse-Free Body Cleansing Spray Alternative
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
AI-Powered Sexual Health Apps
The 'Calmara' App Uses AI to Help Pinpoint STIs
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Health-Supporting Female Plumbers
INTIMINA and Stopcocks Teamed Up for World Continence Week
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Avant-Garde Water Purifiers
The Conceptual 'Oasium' Water Purifier by Taeyeon Kim is Chic
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Intimate Wellness LED Devices
Joylux and Respin Debuted a Special Edition vFit Plus
Interactive Hygiene-Focused Football Experiences
Lysol’s Germ Zone Features the Air Sanitizer
Valentine's Day Prophylactic Campaigns
The Durex Afterglow Campaign is Here for the Day of Love
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Intimate Skincare Systems
Kindra's Four-Part Daily V System Supports Intimate Health & Wellness
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Sense-Activating Wellness Product Lines
Céleste Wellness Presents a New Approach to Wellness
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
RTD Cherry-Vanilla Cocktails
Dirty Shirley with Cherry Vanilla Features Organic Cherry Juice
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Sensuality-Enhancing Kits
The Province Apothecary Lover's Kit Offers a Curated Selection of Oils
Intimacy-Promoting Card Games
Coconu's Connect Card Game is Catered to Couples
Award-Winning Pleasure Product Lines
Playground Boasts Eight Pleasure-Enhancing Formulations
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Personal Cubicle Concepts
Ma. Camilla Isabel Reyes Designs a Personal Working Pod Concept
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Smartphone Detox Lockboxes
The Conceptual 'Back to Reality' Smartphone Lock Box Reclaims Time
English Countryside Retreats
Pitchup Offers Accommodations Inspired by the World of Austen Novels
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Reproductive Health Campaigns
SOGC Declares Its Unwavering Commitment to Women's Healthcare Rights
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Creative Protection Campaigns
SKYN's Supreme Feel Condoms are Guaranteed to Satisfy
Resilience-Focused Children's Books
Savvy Suzanna Inspires Young Entrepreneurs with Creativity
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
At-Home Fertility Care
Wisp Now Offers Various Sexual and Reproductive Health Solutions
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Intentional Online Experiences
Slow Internet Takes Users Back to a More Enriching Online World
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Japanese Intimate Care Brands
Kao's TWANY Addresses the Growing Intimate Care Market in Japan
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Health Awareness Retail Promotions
This Superdrug Sexual Health Week Promotion Offers Discounts
Summer-Ready Organic Apparel
Priyankara Launches a Sustainable Organic Cotton Collection
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories
Eroticism-Centered Course Bundles
Esther Perel's Desire Bundle is Focused and Intensive