The ideas of purity, and chastity have been around for centuries.
Over time, society’s norms have loosened regarding this topic, but some people and cultures still hold on to the ideas of chastity and purity strongly.
The following cluster explores ways in which people are keeping and regaining their purity and chastity.
Implications - Chastity is a perennial cultural theme, and consumers are increasingly flaunting their purity through unusual novelty products and avant-garde outfits. Companies can take advantage of this phenomenon by creating products that exhibit the user's chastity in tech-savvy or oddball ways. For maximum viral buzz in the blogosphere, marketers should then promote these one-of-a-kind products on the Internet.
11 Innovations for Sexual Purity
11
Male Chastity Belt
Latowski Genital Organ Chamber
10
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
9
Buying Virginity for 1 Million Euros
Italian Big Brother Contestant Sells Her Innocence
8
Male Chastity Belts
The CB-3000
7
Inventive College Financing
Natalie Dylan Auctions Her Virginity
6
Regain Your Virginity
Hymenoplasty Makes You A Technical Virgin
5
$3.8 Million Celibacies
Natalie Dylan's Controversial College Financing Success
4
Losing Your Virginity
ID Magazine Gets Top Designers to Create Ideal Settings
3
Faking Virginity
Artificial Hymen Makes Women Virgins Again
2
Valuing Love Over Chastity
Study Shows Students Care More About Marrying Mr. Right Than Mr. Virgin
1
Chastity Vow Pants
Christian K-mart Fashion
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Vintage-Inspired Jewelry
theDirtyChic Launches Its Nostalgic 03 Collection
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Summery Intimate Serums
The Hygiene Hero Vipstick Serum is Launching in New Scents
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Habit-Building Wearable Devices
The Conceptual 'DAY ONE' Tracker Can Be Attached onto Anything
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Bathroom Hygiene Kits
Saintly Stands Out in the Hygiene Industry with Its Heavenly Butt Kit
Recycled Metal Jewellery
Reformation X Clair Waight Keller Create a Limited-Edition Collection
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Cigarette-Style Incense Sticks
Boy Vienna’s 11:11 Incense Sticks are Fragrant and Uniquely Shaped
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Intimate Wellness Hotlines
Playground Launched Pillow Talk with the 1-888-PLY-GRND Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Sustainable Indian Streetwear Lines
Cloveify Wearables Launches its New Sustainable Clothing Line
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Supermodel-Hosted Retreats
Angela Lindvall's Sacred Renewal Wellness Retreat Promotes Mindfulness
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
AI-Powered Sexual Health Apps
The 'Calmara' App Uses AI to Help Pinpoint STIs
Health-Supporting Female Plumbers
INTIMINA and Stopcocks Teamed Up for World Continence Week
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Juicy Anti-Hangover Pouches
PrePear Positions 100% Korean Pear Juice as a Hangover Solution
Intimate Wellness LED Devices
Joylux and Respin Debuted a Special Edition vFit Plus
Interactive Hygiene-Focused Football Experiences
Lysol’s Germ Zone Features the Air Sanitizer
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Intimate Skincare Systems
Kindra's Four-Part Daily V System Supports Intimate Health & Wellness
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Intimacy-Promoting Card Games
Coconu's Connect Card Game is Catered to Couples
Award-Winning Pleasure Product Lines
Playground Boasts Eight Pleasure-Enhancing Formulations
Artificial Insemination Sexual Toys
Juliane Kühr Designs the Vruit Kit with Conception Assistance
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Personal Cubicle Concepts
Ma. Camilla Isabel Reyes Designs a Personal Working Pod Concept
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
RTD Cherry-Vanilla Cocktails
Dirty Shirley with Cherry Vanilla Features Organic Cherry Juice
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Creative Protection Campaigns
SKYN's Supreme Feel Condoms are Guaranteed to Satisfy
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
At-Home Fertility Care
Wisp Now Offers Various Sexual and Reproductive Health Solutions
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Intentional Online Experiences
Slow Internet Takes Users Back to a More Enriching Online World
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Sexual Liberation Programs
Oceanic Heal Combines Shamanism and Energy Healing
Japanese Intimate Care Brands
Kao's TWANY Addresses the Growing Intimate Care Market in Japan
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Zesty Organic Vodkas
Purity Distillery Debuts its Purity Citron that's Inspired by Italian Lemons
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Health Awareness Retail Promotions
This Superdrug Sexual Health Week Promotion Offers Discounts
Summer-Ready Organic Apparel
Priyankara Launches a Sustainable Organic Cotton Collection
Eroticism-Centered Course Bundles
Esther Perel's Desire Bundle is Focused and Intensive