Everywhere from large corporations to political campaigns a growing effort towards promoting an eco-friendly image, so it's no mystery why the green movement has been increasingly invading and redefining the fashion industry. Through craft and deviation these Eco-conscious clothing designs showcase the abundance of potential for sustainable fashion.
Expense and appearance are often concerns that arise when debating whether or not to support sustainable clothing; however, these stylish examples prove that organic fashion can be both affordable and chic.
Being aware of your carbon footprint does not have to be an exhausting endeavor, and through eco-friendly clothing not only are you supporting an active movement aimed at reducing harmful environmental impacts, you're looking good while doing it. To be green is to be seen.
99 Examples of Environmentally Aware Apparel
97
Organic Shoes by Veja
96
Aluminium Can Recycled Shoes
Tear Your Feet to Shreds?
95
Groovy Eco Fashion
The JoAnn Berman Spring 2011 Collection is a Kaleidoscope of Color
94
Chic Recycled Jewellery
Holly Anne Mitchell's Newspaper Jewellery
93
Nature-Loving Lingerie
The R.A.W. Textiles Collection is Sexy and Sustainable
92
Candy Wrapper Jewelry
Polish makkireQu Repurposes Waste as Fashion Baubles
91
Unassuming Eco Fashions
Hessnatur by Clodagh is Simply Stylish and Green
90
Eco Rock & Roll Fashion with Chopper Couture
89
Socially Conscious Cotton Clothing
Buyfriend's 100% Organic Tees Promote Ethical Fashion
88
Socially Minded Lifestyle Brands
Elvis & Kresse Creates Accessories out of Reclaimed Fire Hoses
87
Hipster Organic Fashion
The Viva Vena Fall 2010 Collection Features Hand-Drawn Prints
86
Newspaper Couture
'Wear the News' by Elena Gregusova
85
Chic Recycled Shoes
PleaseMachine Style Lab Creates Footwear Out of Junked Textile
84
Organic Denim
Tierra Del Forte's Green Jeans
83
Punk Organic Fashion
Sandra Backlund's Twisted Knits
82
Bikinis Made Of Fish Scales
Slimy Recycled Fashion
81
DIY Eco-Fashion Accessories
Recycled Kimono Tie
80
Amorous Eco Fashion
The Prophetik Spring 2011 Midnight Garden Collection is Whimsical & Romantic
79
Multifunctional Eco Pants
Bleulab Reversible Jeans Can Be Worn Inside and Out
78
Earthy Ethical Fashion
Emma Watson Launches Green-Chic Clothing Line With People Tree
77
Aprons Out Of Billboards
Bizura Recycled Fashions
76
Angelic Eco Fashion
Go Green With the H & M Conscious Collection
75
Rugged Recycled Neckwear
Aiste Nesterovaite Scarves Collection Recovers Old Shirts and Sweaters
74
Upcycling Expired Contraceptives
Fashion Designing Student Creates Condom Couture
73
Charitable Eco Lables
Malaysian Eco Fashion Label 'Ultra' Seeks Funding for Paris Fashion Week
72
Natural Organic Clothing
Planet Earth Green Label
71
Flirty Green Fashion
Chi-Town's 2nd Annual Vert Couture Eco-Fashion Show (SPONSORED)
70
Lumber Leggings
EnD Looks to Nature for Inspiration for their S/S 2010 Tights
69
Charitable Paper Jewelry
Jenny Lai and Lindsay Perkins Partner With KEZA for Eco Fashion Collectio
68
Hipster Eco Fashions
The Samantha Pleet AW10 Line is Whimsically Eco-Friendly
67
Traveling Boutique With Recycled Clothing
Prangsta Style on the Go
66
Self-Punishing Eco Clothing
The Co2 Corset by Kristin O'Friel
65
Environmentalist Artist or Crazy Person?
Can Man
64
Flowing Organic Fashionography
Caroline Trentini is an 'Earth Angel' for Numero Tokyo
63
Fair-Trade Eco Fashions
Awamaki Lab Brings Tradition and Fashion Innovation Together
62
Fresh Edible Textiles
Fruit and Vegetable Papers from 'de culinaire werkplaats' Restaurant
61
Shredded Runners
The Nike Women's Premium Print Pack Takes on a Recycled Look for Spring 2011
60
Eclectic Eco Clothing
The JoAnn Berman Pre-Fall 2011 Collection Features a Variety of Influences
59
Multicolor Side Pockets
Holstee Clothings Creates Eco-Conscious Styles
58
Toxic Clothing Awareness
Prancing Leopard Ads Flaunt Green
57
Recycled Robot Jewelry
Obvious Front
56
Affordable Eco Fashion
'Pickled Green Clothing' Makes Sustainable Affordable Accessible
55
Hip Victorian Fashion
The Suzanne Rae Fall Winter 2011 Collection Mixes Modern and Classic Styles
54
Eco Couture Style Shows
Canada's First Eco Fashion Week Vancouver September 2010
53
Herb-Infused Fashion
The A.D.O Clothing Line is Good for your Health
52
Recycled Shoes
Yellow Port Shoes Made From Recycled Tires and Trucking Canvas
51
Biodegradable Clothing Designs
U.E.G. Makes Disintegrating Designs of Shirts, Dresses, Bags
50
Trash Designer Clothes
Gabriela Mirea's Designer Collection Conveys an Eco-Friendly Message
49
Eco Fashion Spreads
Cameron Diaz is ‘Sunshine Superwoman' in Vogue
48
Sustainable Elegance
Velvet Leaf Organic Fashion
47
Adventurous Eco Fashions
The Stuart + Brown SS 2011 Collection Features Intriguing Apparel
46
100% Organic Eco Jeans
Nu Sells Raw Denim Made in Small, Ethical Factories in Turkey
45
Recycled Tire Fashion
Rubber Krejci Bags
44
Personalized Eco Fashion
Apliiq Clothing Lets You Customize Each Piece With Patches
43
Embroidered Eco Fashion
Natalie Rae Richardson Creates Knitted Insect-Inspired Styles
42
Convict-Constructed Clothing
Heavy Eco is a Line of Green Garments Designed by Prisoners
41
Planet-Preserving Pumps
Seattle-Based Clementine Boutique Sells Stylish Sustainable Footwear
40
Sustainable Catwalks
THEKEY.TO is the World's First Internation Green Fashion Show
39
Sci-Fi Eco Fashion
‘Cryoflux' by Ada Zanditon is a Clothing Collection With a Green Me
38
Stop Motion Photoshoots
Stewart + Brown Spring 2010 Collection in Stop Motion
37
Baby Clothes from Recycled Shirts
BeeBee
36
Laptop T-Shirt Sleeves
'Hello Rewind' Uses Recycled Shirts to Ensure Your Laptop's Safety
35
Outback Organic Fashion
The Bassike Summer 2009 Line is Deliciously Simple
34
Vintage Fashion for Dogs
bentley B Recycled Tees
33
Customized Moots
Free Bird Boots Creates One-Of-A-Kind Masculine Footwear
32
Eco Fashion Reports
‘Cross-Pollination: Eco-Fashion: Going Green' Is Ingenious
31
Avant-Garde Organics
LuxLife Apparel
30
Eco Fashion Basics
Stylish LBDs for Conscientious Consumers
29
Designer Organic Fashion
Stella McCartney For Barney's
28
Fancy Recession Dressing
Recycled Fashion at the White House Correspondents' Dinner
27
Style-Centric Eco Fashion
Exhibition Promotes Sustainable Swedish Fashion by Slowing it Down
26
Fantastic Frugal Fashions
The Ilvy Jacobs Paper Bag Collection Combines Different Mediums
25
Sultry Sustainable Fashion
The Frock Los Angeles Line Offers Glamorous Eco-Friendly Ensembles
24
Wraparound Eco Fashion
The Eviana Hartman Hessnatur Fall 2010 Line is Cozy and Comfortable
23
Living Fashion Accessories
The Moss Collar by Tara Baoth Mooney is a Breathing Fashion Accessory
22
Super-Soft Eco Fashion
Elaine Kim's Collection is Made From Cupro Cotton
21
Recycled Fashion + Stories
Re-Shirt
20
Sustainable Molting Apparel
'Shed Me Clothes' Require Less Laundering & Reduce Waste
19
Chic Sustainable Swimwear
Deux FM's Mystique Bikini is Sweet & Eco-Savvy
18
Eco Fashionable Murses
Matt & Nat Vegan Man Bags Made From Water Bottles
17
Recycled Suede Shoes
The Beyond Skin Footwear Line is Made Largely from Recycled Bottles
16
DIY Fashion Webisodes
ThreadBanger Show
15
Eco-Friendly Rain Gear
The Cradle-to-Cradle Raincoat by Dutch Spirit is Recyclable
14
Fashionistas for the Enivonment
Summer Rayne Oakes Wins Over Green-Hearted With New Book
13
Sustainable Sensuality
Loup Charmant Organic Clothing
12
Hip Upcycled Fashion
Goodone and Tesco Team Up for a New Sustainable Clothing Line
11
Fashion Accessories as Flooring
Tiles Made From Recycled Belts
10
Eco Shoes Dryer
Battery-Powered Sweat Eliminator
9
Sustainable Clothing Pop-Ups
Nike, Hurley & Otis College 'Considered' Exhibit Centers on Salvation
8
Cut-Out Shoulders
The Eco Fashion Label Cylk Makes Dazzling Style Statements
7
Hands-On Promotions
Lexus Dark Ride Adds Luxury Eco Driving Glove by Linda Loudermilk to Perks
6
Eco Hand-Printed Apparel
Harvest Textiles Unveils a Colorful Line of Organic Kids Clothing
5
Haute Sustainable Shoes
Recycled Plastic 'Three Strap' Sandals by Vivienne Westwood and Melissa
4
Unassuming Organic Ensembles
The Bodkin Fall/Winter 2011 Collection Has an Understated Warmth
3
Plastic Bottle Sportswear
Burton and Mountain Dew Team Up to Create Sustainable Clothing
2
Pre-Consumer Waste Apparel
Looptworks Sustainable Clothing Line is Ecotastic
1
Organic Designer Fashions
John Patrick Organics Fall/Winter 2011 Collection is Decidedly Green
Related Ideas
Eco-Conscious Swimsuit Styles
66°North Boasts the Ultra-Slick and Flattering Straumur Swimsuit
Sustainable Play Clothes
Peace House Studio Designs Are Made to Be Recycled
Sustainable Durable Timepieces
G-SHOCK Unveils Three Iconic Watches with Cordura® Eco Fabric
Biodegradable Womenswear Blazers
Lotta Ludwigson's ALVA Blazer Applies Cradle-to-Cradle Design
Ethical Hemp-Derived Backpacks
Ecofrico Launches a Sustainable Backpack Line Using Hemp
Luxurious Everyday Wear
Cozy Earth Expands Its CityScape Collection with New Additions
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Eco-Friendly Professional Apparel
Dana Bandi Debut Collection Redefines Power Dressing
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Nostalgic Upcycled Denim
Levi's Plant-Based 501 Jeans are Made from the Fabric of Older Jeans
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Sustainable Back-to-School Capsules
Stonyfield Organic Unveils its Sweet Threads Collection
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Sustainable Workwear Collections
Craghoppers Workwear Launches a Collection Tailored for Mavericks
Transformable Sustainable Apparel
CAALO Is Manufactured Ethically and Sustainably
Bamboo-Based Apparel
kora Bamboo is an Eco-friendly Collection Designed for Comfort & Flexibility
Recycling-Focused Store Concepts
COS Adopts Recycled Materials to Enhance its New Store Locations
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Stylish Performance-Driven Apparel
AETHER Has Introduced the Motion Collection
Carbon-Neutral Olympic Outfits
Anta Unveils the Official Outfit for Team China at the Olympics
Sustainable Flannel Shirts
Alex Crane's Cloud Flannel is Crafted from Organic Cotton
Environmental Cost Receipts
ASKET's Impact Receipts Measure Water Usage, CO2 Emissions & More
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Stylish Performance Uniforms
Welles Balances Sustainability, Comfort, and Style
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Sophisticated Tie-Belt Dresses
The Tie-Belt Shirt Dress is an Elevated Sustainable Fashion Piece
Utility-Inspired Denim Capsules
Mavi’s Sustainable Denim Collection Boasts a Utility Aesthetic
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Customer-Driven Marketplaces
COS Clothing Partnered with Recurate on a C2B2C Marketplace
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
E-Commerce Recycling Programs
GUESS Launched GUESS Again in Partnership with SuperCircle
Sustainable Canadian Fashion Brands
FREED Was Nominated in the 2023 Canadian Arts & Fashion Awards
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Eco-Conscious Sporty Tote bags
Brent Radewald Designs the Nike Forward Cargo Tote Bag
Fully Circular Fashion Brands
Reformation Aims to be 100% Circular by 2030 with 'RefRecycling'
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Rewarding Recycling Initiatives
Patagonia's Worn Wear Recycling Program Helps Eliminate Waste
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Upcycled Denim Collections
The Latest Wrangler Reborn Collection Celebrates Circularity
Conscious Consumerism Apparel
&OR Collective and H Project by Holt Renfrew Unveil Exclusive Pieces
Ethical Organic Cotton Apparel
The Sport Sweatshirt From Industry Of All Nations is Timeless
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Durable Outdoor-Centric Lifestyle Apparel
The North Face Presents the Ripstop Collection
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Sustainable Vintage Shoes
Allbirds' New Sneaker Silhouette Represents Transformation for the Brand
GOTS-Certified Organic Cotton Activewear
PACT Offers a Range of Cotton Leisure and Activewear
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Sustainable Running Gear
Cloudneo and Cyclon-T: On's Innovations in Eco-Friendly Running Gear
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Understated Linen Apparel
The Organic Linen Shirt Dress from Good For Sunday is Effortlessly Chic
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Chic Organic Basics
Organic Basics Prioritizes Sustainability and Ethical Sourcing
Unisex Eco-Friendly Apparel
Good for Sunday's Recycled Polar Fleece Pullover Comes in 3 Colors
Organic Cotton Leggings
Pantee Launches New Organic Cotton Leggings for Sustainable Everyday Wear
Plant-Based Denim Jeans
Levi's Launches a Plant-Based Version of the Popular 501 Denim Jeans
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Sustainable Stonewashed Denim
GUESS AIRWASH Makes Classic Stonewashed Styles Eco-Friendly
Organic Cotton Beachwear
H&M Studio Uses Regenerative Organic Certified Cotton for its New Capsule
Contemporary Eco-Conscious Footwear Brands
Juntos Stands Out for Its Commitment to Sustainability
Eco-Conscious Denim Collections
Mango Debuts Versatile Jeans Line Blending Style & Sustainability
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Eco-Minded Malaysian Markets
ECO-SHOP Opens its Doors to Sustainability-Focused Malaysian Shoppers
Plastic-Free Compostable Sportswear
Community Clothing's Organic Athletic Uses Natural Materials
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Eco-Friendly Indian Fashion
Latin Quarters Debuts a Stylish Capsule Using Sustainable Practices
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Eco Sweatsuit Collections
Champion's Styles with CiCLO Tech Reduce Microplastic Pollution
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Fully Recyclable Knitwear
&OR Collective's Collection 01 Was Manufactured to Minimize Waste
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Sustainable Turkish Textile Initiatives
ILO Turkiye and Ekodoku Aim to Boost Eco-Friendly Textiles
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Adventurer-Focused Sustainable Apparel
Deadbyrd Trademark Ecowear Launches its New Adventure Line
Eco-Minded Denim Capsules
Bayeas Launches a New Climate-Conscious Denim Collection
All-Season Merino Tees
natclo Debuts with That One Tee: Ethically Eco-Friendly from New Zealand
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Affordable Deadstock Apparel
SHEIN Ventures Into Sustainable Production with a 30-Piece Capsule
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Biological Recycling Parkas
Stella McCartney & Protein Evolution Create Designs with AI & Biology
Sustainable Luxury Knitwear
Sheep Inc. is Pioneering Sustainable Luxury in Merino Wool Knitwear
Merino-Based Adventure Apparel
The North Face and Icebreaker Debuted a New Sustainable Capsule
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Gargantuan Sustainable Jeans
These Gigantic Jeans Will Be Upcycled Into Other Products
Textile Recycling Supply Chains
Fashion Takes Action Releases an Eco-Conscious Textile Guide
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Organic Cotton Denim Capsules
Icon Denim LA Unveils a New Organic Cotton Capsule with Four Styles
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Hypoallergenic Children's Apparel
Crann Organic Offers Sustainable Hypoallergenic Apparel for Kids
Expanded Denim Recycling Programs
Anthropologie Customers Can Turn In Worn Denim to be Repurposed
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Ethical Clothing Recycling Services
Retold Recycling Aims to Reduce Textile Waste
Sustainably Upcycled Jeans
These 'Diesel' Jeans Reuse Textile Cutting Waste Materials
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Recovery-Promoting Functional Apparel
Goldwin Introduces the Re-Optimum Series
Circular Non-Shrink Apparel
John Lewis is Unveiling a 20-Piece Eco-Friendly Clothing Capsule
Sustainable Knitwear Ranges
ARKET Introduced NATIVE Regenerative Wool in its Latest Collection
Biodegradable Fast Food Uniforms
These McDonald's Uniforms Use 'CiClo' Fabric Technology
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Responsible Down Outerwear
Quince Debuts the Responsible Down Outerwear Collection
Pre-Loved Clothing Platforms
Zara is Expanding its Pre-Owned Platform for Eco-Shopping
Climate-Friendly Premium Bedding
Pact Sustainable Luxury Bedding is Made with Organic Cotton
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Eco-Friendly Denim Fabrics
This Fabric is Crafted From Cellulosic Viscose & Recycled Polyester
Recycled Carbon-Made Jackets
lululemon Unveils a Jacket Made Partially from Captured Carbon
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Traceable Zero Waste Jumpers
Navygrey Has a Transparent Supply Chain with Eco-Friendly Packaging
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Airline Clothing Rentals
Japan Airlines is Launching a New Clothing Rental Service for Passengers
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Sustainable Golf Capsules
RADMOR Releases its Hudson Recycled Polos in Time for the Fall
Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces
Whimsical Ethically Made Apparel
iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Eco-Friendly Deadstock Hoodie Ranges
Deadstock Depot Has Introduced a New Line of Hoodies
Summer-Ready Organic Apparel
Priyankara Launches a Sustainable Organic Cotton Collection