Alex Crane's Cloud Flannel is Crafted from Organic Cotton
Georgia Wray Norsten — September 28, 2024 — Social Good
References: alexcrane.co & alexcrane.co
'Alex Crane' continues to make waves in the sustainable fashion market by launching their latest piece, the 'Cloud Flannel.' This super-soft flannel shirt is a wardrobe staple and a testament to the brand's commitment to eco-friendly practices and ethical manufacturing.
Crafted from 100% peached organic cotton, the Cloud Flannel is a classic piece that can be brought out for any occasion. The shirt is cut and sewn in Chennai, India, in a factory prioritizing clean, safe, and fair working conditions. The use of natural corozo nut buttons ensures that the shirt is plastic-free, aligning with Alex Crane's mission to reduce environmental impact.
The Cloud Flannel's unique finishing process includes being washed in biodegradable enzymes, ensuring this flannel has the soft, worn-in feel of a well-loved favorite from the very first wear. Available in two versatile colors, this piece is designed to be both stylish and sustainable, making it a must-have for conscious consumers.
Image Credit: Alex Crane
Crafted from 100% peached organic cotton, the Cloud Flannel is a classic piece that can be brought out for any occasion. The shirt is cut and sewn in Chennai, India, in a factory prioritizing clean, safe, and fair working conditions. The use of natural corozo nut buttons ensures that the shirt is plastic-free, aligning with Alex Crane's mission to reduce environmental impact.
The Cloud Flannel's unique finishing process includes being washed in biodegradable enzymes, ensuring this flannel has the soft, worn-in feel of a well-loved favorite from the very first wear. Available in two versatile colors, this piece is designed to be both stylish and sustainable, making it a must-have for conscious consumers.
Image Credit: Alex Crane
Trend Themes
1. Organic-cotton Fashion - The surge in organic cotton usage exemplifies a broader shift towards natural and eco-friendly materials in the fashion industry.
2. Plastic-free Apparel - Apparel brands increasingly focus on plastic-free products, leveraging natural alternatives like corozo nut buttons to meet sustainability goals.
3. Biodegradable Enzyme Washing - Applying biodegradable enzymes in garment washing processes highlights innovative approaches to achieving softness and customer satisfaction sustainably.
Industry Implications
1. Sustainable Fashion - Sustainable fashion is revolutionizing the industry by prioritizing eco-friendly materials and ethical production practices.
2. Organic Textiles - The organic textile industry gains momentum as consumers demand fabrics produced without harmful chemicals.
3. Eco-friendly Manufacturing - Eco-friendly manufacturing techniques, such as those seen in factories prioritizing clean and safe working conditions, are setting new industry standards.
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