The North Face and Icebreaker Debuted a New Sustainable Capsule
References: thenorthface & us.fashionnetwork
The North Face and Icebreaker have united to create a new sustainable adventure wear capsule made from a blend of merino wool and Tencel Lyocell. The collection includes a diverse range of products for both men and women, each designed to provide comfort and performance in various outdoor activities. From base layers to outerwear, the collection includes versatile pieces that can be layered or worn individually depending on climate or body temperature.
"In collaborating with The North Face, we've crafted a collection where sustainable innovation meets timeless design," said Neil Baker, senior global creative director at Icebreaker. "Our natural fibres performance apparel seamlessly blends style with function, empowering adventurers to connect with the great outdoors in comfort and harmony."
The collection is available for purchase on Icebreaker's website, with prices ranging from $120 to $295.
Image Credit: The North Face
"In collaborating with The North Face, we've crafted a collection where sustainable innovation meets timeless design," said Neil Baker, senior global creative director at Icebreaker. "Our natural fibres performance apparel seamlessly blends style with function, empowering adventurers to connect with the great outdoors in comfort and harmony."
The collection is available for purchase on Icebreaker's website, with prices ranging from $120 to $295.
Image Credit: The North Face
Trend Themes
1. Sustainable Adventure Apparel - The collaboration between The North Face and Icebreaker highlights a growing interest in environmentally-friendly outdoor gear.
2. Merino Wool Innovation - The use of merino wool combined with Tencel Lyocell showcases a trend towards high-performance, natural fiber blends in activewear.
3. Versatile Layering Systems - Designing apparel that can be both layered and worn individually reflects the demand for versatile, adaptive clothing solutions.
Industry Implications
1. Outdoor Apparel - Companies in the outdoor apparel industry are increasingly focusing on sustainability and performance to meet consumer demand.
2. Textile Manufacturing - Innovative textile blends like merino wool and Tencel Lyocell are revolutionizing the textile manufacturing industry by offering new performance attributes.
3. E-commerce - The availability of exclusive collections like this on brand websites indicates a shift towards direct-to-consumer sales models in retail.
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