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Sustainable Elegance

Clean the Sky - Positive Eco Trends & Breakthroughs

Velvet Leaf Organic Fashion

— September 14, 2008 — Eco
Coco Chanel said that fashion is as much about us--our beliefs, motivations and thoughts--as what we actually put on. If you believe her, and if you believe in living green, then you must take a look at Laura and Becky Carter’s Velvet Leaf clothing line.

The duo has fashioned these pretty things with 100% organic certification. From little dresses to long cloaks in color palettes that range from classic black and white to naturals, a Velvet Leaf wardrobe is one that makes a statement about you and your place in the world--and lets you look good while doing so.
Trend Themes
1. Organic Fashion - Opportunity to innovate fashion trends with sustainable and eco-friendly materials and production practices.
2. Sustainability in Fashion - Innovation opportunities for fashion companies to adopt sustainable business practices and reduce environmental footprint.
3. Ethical Clothing - Opportunity to disrupt the fashion industry with fashion that is fair trade and ethically produced.
Industry Implications
1. Fashion - Fashion industry could innovate products and sustainable practices with the use of environmentally friendly and ethically produced materials and production methods.
2. Agriculture - The agriculture industry could benefit from the increased demand for organic cotton and sustainable crop production practices.
3. Retail - Retail industry could benefit from innovation in sustainable packaging and supply chain practices to meet the demand of conscious consumers.
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