From Beer-Dispensing Billboards to Bus Shelter Jazz Clubs
Rebecca Byers — August 15, 2015 — Marketing
This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.
As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.
Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.
Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
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