Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
Laura McQuarrie — June 22, 2015 — Marketing
References: nescafe & prexamples
A conversation over coffee often leads to instant connections, but in Berlin, Nescafe wanted to test how many strangers it could turn into friends with the help of this warming beverage.
The stunt involved setting up a special machine at a traffic light, equipped with cameras and a button that challenged people on opposite sides of the street to push it at the same time. When the pairs were able to work in tandem, they were each treated to a cup of coffee from the machine on their respective sides of the street.
In a world where technology often inhibits face-to-face connections, Nescafe goes to show the power of a simple interaction. In total, Nescafe reports generating more than 33 high fives, 285 waves, 839 smiles and even more conversations started thanks to the Instant Connections coffee machine.
The stunt involved setting up a special machine at a traffic light, equipped with cameras and a button that challenged people on opposite sides of the street to push it at the same time. When the pairs were able to work in tandem, they were each treated to a cup of coffee from the machine on their respective sides of the street.
In a world where technology often inhibits face-to-face connections, Nescafe goes to show the power of a simple interaction. In total, Nescafe reports generating more than 33 high fives, 285 waves, 839 smiles and even more conversations started thanks to the Instant Connections coffee machine.
Trend Themes
1. Social Interaction Activation - Companies can leverage technology to create unique experiences that encourage social interaction and connection.
2. Experiential Marketing - Brands can create memorable experiences for consumers through immersive and engaging marketing campaigns.
3. Smart City Technology - The integration of technology into urban infrastructure can lead to enhanced experiences and community building opportunities.
Industry Implications
1. Food and Beverage - Food and beverage companies can use technology to create unique experiences that enhance brand loyalty and customer engagement.
2. Marketing and Advertising - Advertising agencies and marketers can create memorable campaigns by leveraging technology to create immersive and interactive experiences.
3. Smart City Solutions - Smart city technology providers can create innovative solutions that encourage community engagement and enhance social connectedness.
3.5
Score
Popularity
Activity
Freshness
