From High-Tech Maternity Stores to Temporary Dystopian Branding
Rahul Kalvapalle — July 21, 2015 — Marketing
Interactive retail is a great way to engage with clients and get them to think about retail stores as more than just places to buy particular products. From the retailer point of view, you want people to enjoy the experience of shopping in your store so that they return even when they don't necessarily have a specific need or purchase in mind.
The applications of interactive retail are limited only by the imagination and audacity of retailers and their branding agencies. With the kind of technology available today, there are numerous ways of using multimedia to create an interactive retail experience for shoppers.
Ultimately, the goal of interactive retail is to remind shoppers that the particular retail store isn't just a place to buy things, it's a place to experience things. Once shoppers begin to associate a retailer with positive experiences, they're inevitably more likely to buy something from there as well.
The applications of interactive retail are limited only by the imagination and audacity of retailers and their branding agencies. With the kind of technology available today, there are numerous ways of using multimedia to create an interactive retail experience for shoppers.
Ultimately, the goal of interactive retail is to remind shoppers that the particular retail store isn't just a place to buy things, it's a place to experience things. Once shoppers begin to associate a retailer with positive experiences, they're inevitably more likely to buy something from there as well.
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