This Female Branding Puts a Women in the Spotlight
Michael Baxter — March 11, 2014 — Marketing
For all the talk about gender equality, there has still and will still be an inordinate amount of female-targeted branding. It seems that unlike with male branding, female branding is either aggressively non-aggressive or purposefully fierce.
There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.
Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is.
There’s very little room to release a product and have it connect with a female audience in the modern sphere. Male branding remains bravado focused while female branding is a little bit more understated. Some women go for an aggressive style, while others are fine with the softer side of the marketing industry.
Because of this the industry sees a lot of pink, fluffy and cute juxtaposed against a lot of more typically ‘manly’ style ads and branding with a splash of feminine just to remind customers who the intended target is.
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