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Top 100 Cosmetics Trends in July

From Non-Aerosol Sport Sunscreens to AI-Powered Skincare Quizes

— July 30, 2023 — Fashion
Whether you're a makeup enthusiast, beauty guru, or simply someone looking to enhance their natural features, this curated collection of cosmetic trends in July 2023 is sure to inspire and captivate beauty lovers.

For fans of cartoons and cosmetics, the Alice in Wonderland x wet n wild collection is a new range of beauty products crafted with the namesake Disney film in mind to help avid fans incorporate playful accents into their daily makeup looks. The products include a wide range of options like eyeshadows, mascara, eye and face palettes, lipstick, blush, and more, which are each formulated with different characters in mind.

In response to the growing demand for eco-conscious alternatives in the skincare industry, Omy Laboratories has introduced the world's first refillable personalized skincare line. By purchasing a durable glass bottle and reusable pump once, customers can enjoy the benefits of personalized skincare while minimizing their environmental footprint.
8.1
Score
Popularity
Activity
Freshness
96
Nourishing Skincare Body Lotions
Nourishing Skincare Body Lotions
Versed Total Package Has Vitamins and Antioxidants
<
95
Marine-Inspired Men's Body Care
Marine-Inspired Men's Body Care
Jack Black's Big Sir™ Refreshing Body Lotion Hydrates and Soothes
<
94
Changemaker Beauty Campaigns
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
<
93
Advanced Care Hand Washes
Advanced Care Hand Washes
Introducing Dove's Latest Innovation: the Advanced Care Hand Washes
<
92
Gently Nourishing Lip Balms
Gently Nourishing Lip Balms
Florasis' Ginseng Care Lip Balm is Nourishing and Hydrating
<
91
Hemp-Infused Body Lotions
Hemp-Infused Body Lotions
This Exfoliating Lotion Uses All-Natural Ingredients
<
90
Post-Wax Soothing Oils
Post-Wax Soothing Oils
Parissa’s Ultra Soothe Oil Helps Soothe Skin Post-Wax
<
89
Superfood-Saturated Lotions
Superfood-Saturated Lotions
This Powerful Body Lotion is Steeped In Potent Natural Ingredients
<
88
Luxurious Alpine Rose Masques
Luxurious Alpine Rose Masques
Luxern's Alpine Rose Nectar Masque is Energizing and Hydrating
<
87
Branded Skincare Guides
Branded Skincare Guides
Paula's Choice Introduces Beautypedia Skin Care Ingredient Checker
<
86
Probiotic Body Balms
Probiotic Body Balms
The 'Buttermilk' Balm Helps Your Skin Achieve Optimal Hydration
<
85
Purifying Probiotic Cleansers
Purifying Probiotic Cleansers
The TRUU 76 Probiotics Amino Purifying Cleanser Repairs & Protects
<
84
Maternity Skincare Brands
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
<
83
Dual-Action Body Exfoliants
Dual-Action Body Exfoliants
The 'Reveal' Exfoliant Softens Rough Skin and Locks In Moisture
<
82
Skin-Caring Deodorant Creams
Skin-Caring Deodorant Creams
The Drunk Elephant Sweet Pitti Soothes and Moisturizes Underarm Skin
<
81
Targeted Makeup Wipes
Targeted Makeup Wipes
Florasis' Floral Dew Care Makeup Remover Wipes Boast Two Types of Wipes
<
80
Hydrating Milky Essences
Hydrating Milky Essences
Rhode's Glazing Milk Preps Skin and Boosts Barrier Function
<
79
3-in-1 Citrus Moisturizers
3-in-1 Citrus Moisturizers
Nudeskin's Citrus-C Mask & Daily Moisturizer is for Soft, Hydrated Skin
<
78
Women-Led Toronto Wax Bars
Women-Led Toronto Wax Bars
WAXON Laser + Waxbar's Expansion Bolsters Female Entrepreneurship
<
77
Private Label Beauty Ranges
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
<
76
Neroli Botanical Oil Perfumes
Neroli Botanical Oil Perfumes
The NUXE Prodigieux® Néroli Le Parfum is Boldy Understated
<
75
Self-Activated Serum Sets
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
<
74
Ergonomic Liquid Eyeliners
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
<
73
French Body Care
French Body Care
ABI AMÉ Launches in the U.s. with Hero Product Summer Skin for Body Care
<
72
Intimate Female Care Products
Intimate Female Care Products
My Girl Wellness is a Leading Brand in the Field of Intimate Care
<
71
Effortless Precision Eyeliners
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
<
70
Black Female-Identifying Entrepreneurs Grants
Black Female-Identifying Entrepreneurs Grants
The Startup Collective by Aveeno is Now Live
<
69
Transformative Citrus Cleansers
Transformative Citrus Cleansers
ESPA's Balm-to-Oil Cleansing Sorbet Melts Makeup and Impurities
<
68
Powerful Antioxidant Serums
Powerful Antioxidant Serums
Lontreau's Game Changer is a Global Antioxidant Serum
<
67
Juicy Kiwi Body Scrubs
Juicy Kiwi Body Scrubs
LALICIOUS' Kiwi Krush Sugar Scrub Features Kiwi Seed Oil
<
66
Protective Hydrating Lipsticks
Protective Hydrating Lipsticks
Supergoop!'s Lipshade Delivers a Color Pop & Mineral SPF Protection
<
65
Tropical Self-Care Products
Tropical Self-Care Products
The Tree Hut Tropic Glow Range is Being Expanded with Two Additions
<
64
Energizing Summer Fragrances
Energizing Summer Fragrances
CK One Reflections Eau De Toilette Captures the Spontaneity of Summer
<
63
Nature-Tech Skincare Oils
Nature-Tech Skincare Oils
Avoir it All by Ulé Can Be Applied Topically & Taken Internally
<
62
Perfume-Like Deodorants
Perfume-Like Deodorants
Donna Karan's Cashmere Mist Deodorant Has a Sensual Scent
<
61
Pride Skincare Pop-Ups
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
<
60
6-in-1 Cleansing Washes
6-in-1 Cleansing Washes
Gntl's Skin Wash Replaces Makeup Remover, Hand Soap, Bubble Bath & More
<
59
Multitasking Serum-Moisturizers
Multitasking Serum-Moisturizers
CEO by Skinvest Boasts 27 Active Ingredients
<
58
Luxe Pore-Smoothing Sunscreens
Luxe Pore-Smoothing Sunscreens
Saint Jane's Luxury Sun Ritual is Infused with Luxurious Florals
<
57
Disruptive Men's Moisturizers
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
<
56
Sun-Protecting Body Lotions
Sun-Protecting Body Lotions
Versed Launches a New Body Lotion Infused with SPF for the Summer
<
55
Relaxed Effortless Luxe Fragrances
Relaxed Effortless Luxe Fragrances
The Ralph Lauren Polo Blue Scent has a Delicate Summer Aroma
<
54
Color-Focused Tanning Foams
Color-Focused Tanning Foams
Bondi Sands' Technocolor Shades are Formulated for Every Skin Tone
<
53
Plumping Hydration Blushes
Plumping Hydration Blushes
Makeup by Mario's Weightless Cream Blush is Made with Hyaluronic Acid
<
52
Revolutionary Skincare Treatments
Revolutionary Skincare Treatments
8 West Clinic Adds the EMFACE Treatment to Its Service Roster
<
51
Free-From Sensitive Skin Cosmetics
Free-From Sensitive Skin Cosmetics
The Olay Sensitive Skin Line Includes Four Products
<
50
Parisian Red Nail Polishes
Parisian Red Nail Polishes
Etiket Introduces New Nail Polish Brand, Le Rouge à Ongles
<
49
Universally-Flattering SPF Serums
Universally-Flattering SPF Serums
Onekind Boasts the Solardrops SPF 55 Daily Broad Spectrum Serum
<
48
Designer All-Purpose Balms
Designer All-Purpose Balms
Dior Le Baume is a Multipurpose, Stylish Skincare Accessory
<
47
Botanical Lip Treatments
Botanical Lip Treatments
Tata Harper's Anti-Aging Lip Treatment Fuses Balm & Lipstick Benefits
<
46
Lightweight Oat Milk Foundations
Lightweight Oat Milk Foundations
Ere Perez' Oat Milk Foundation is Offered in a Variety of Shades
<
45
Exclusive Pride Cosmetics
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
<
44
Bold Unisex Fragrances
Bold Unisex Fragrances
The D by Diesel Eau De Parfum is an Iconic Scent
<
43
Hydrating Finishing Powders
Hydrating Finishing Powders
Uoma Beauty's Hydroblast Finishing Powder is 52% Water
<
42
Spa-Like AR Filters
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
<
41
Limited-Edition Pride Skincare
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
<
40
Metaverse Beauty Events
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
<
39
Muscle-Relaxing Serums
Muscle-Relaxing Serums
Snoxin II Uses a Biomimetic Peptide to Minimize Facial Muscle Contraction
<
38
Grocery-Inspired Fragrances
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
<
37
Comprehensive Face Kits
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
<
36
Beer-Scented Refillable Deodorants
Beer-Scented Refillable Deodorants
The BrewDog x Fussy Punk IPA Deodorant is Hoppy & Tropical
<
35
Refillable Citrus Deodorants
Refillable Citrus Deodorants
The Fussy Wide-Eyed Citrus Deodorant is an Eco-Friendly Sensation
<
34
Restoratively Radiant Body Moisturizers
Restoratively Radiant Body Moisturizers
The 'Brilliantly Bright' Moisturizer Smoothes & Hydrates
<
33
30-Second Skincare Peels
30-Second Skincare Peels
Savor Beauty's Yuzu Lemonade Peel is a Fast-Acting At-Home Chemical Peel
<
32
All-Day Deodorizing Washes
All-Day Deodorizing Washes
LUCIDO's Medicated Deodorant Wash is a Soft Solution to Body Odors
<
31
Soothing Oceanic Scrubs
Soothing Oceanic Scrubs
Chillhouse's Under the Sea Body Scrub Features Spirulina & Hawaiian Sand
<
30
Comprehensive Sun Protection Lines
Comprehensive Sun Protection Lines
COOLA’s Complete Sun Protection Line is Available at Etike
<
29
Gamer-Targeted Beauty Collabs
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
<
28
Sophisticated Summer Body Mists
Sophisticated Summer Body Mists
Ellis Brooklyn's SUN Body Mist Captures Summer's Carefree Spirit
<
27
Sustainable Men's Shampoo
Sustainable Men's Shampoo
Bulldog Launches Sustainable Shampoo Line for Men's Hair and Scalp Care
<
26
Optimized Multi-Purpose Face Serums
Optimized Multi-Purpose Face Serums
Grown Alchemist Debuts the All-New Skin Renewal Serum
<
25
Adaptable Blurring Lipsticks
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
<
24
Powerful Oil-to-Foam Cleansers
Powerful Oil-to-Foam Cleansers
Dermalogica's Oil-to-Foam Total Cleanser Boasts Dual Benefits
<
23
Radiofrequency Facial Treatment Devices
Radiofrequency Facial Treatment Devices
Amiro Beauty Boasts a High-Tech At-Home Skincare Solution
<
22
Balmy Lip Care Sticks
Balmy Lip Care Sticks
Kosas' Wet Stick is a Moisturizing Lip Shine with Skin-Caring Benefits
<
21
Targeted Brightening Skincare
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
<
20
Eco-Friendly Solid Mascaras
Eco-Friendly Solid Mascaras
LUSH Naked Mascara Provides a Natural Tint and Subtle Definition
<
19
Unscented Probiotic Deodorants
Unscented Probiotic Deodorants
Blume's Hug Me Probiotic Deodorant Features Coconut & Jojoba
<
18
Non-Aerosol Sport Sunscreens
Non-Aerosol Sport Sunscreens
The Sporto Spray by Dune Delivers Protection Without Irritation
<
17
Discreet Libido Gummies
Discreet Libido Gummies
leaf remedy's CBD Gummies Treat Anxiety, Stress, ED, and enhance Libido
<
16
Vegan Keratin Hair Care
Vegan Keratin Hair Care
Babe Original Introduces Glossy Rinse Just in Time for Summer
<
15
Oil-Free SPF Moisturizers
Oil-Free SPF Moisturizers
NUDESTIX Combines Protective Sunscreen with Nourishing Moisturizer
<
14
Science-Led Skincare Ranges
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
<
13
AR Fragrance Mirrors
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
<
12
Tablet-to-Gel Serums
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
<
11
Adaptive Antiperspirant Deodorants
Adaptive Antiperspirant Deodorants
These Deodorants Proactively Respond to Body Moisture & Heat
<
10
Overnight Toning Body Whips
Overnight Toning Body Whips
GET-DREAMY by MAËLYS is Formulated with Melatonin & Valerian
<
9
Tribute-Paying Skincare Releases
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
<
8
Revolutionary Mineral Sunscreens
Revolutionary Mineral Sunscreens
Bubble Skincare Launched Two Innovative Sunscreen Products
<
7
Senior Self-Care Campaigns
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
<
6
Japanese-Inspired Bath Bombs
Japanese-Inspired Bath Bombs
Lush Debuts Ippuku Bath Bombs Inspired by Japanese Bathing Tradition
<
5
Limited-Edition Make-Up Bundles
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
<
4
Cartoon-Themed Makeup Collections
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
<
3
Pride-Celebrating Nail Polishes
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
<
2
AI-Powered Skincare Quizes
AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
<
1
AI-Generated Beauty Images
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
<