Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Laura McQuarrie — June 16, 2023 — Fashion
References: charlottetilbury & byrdie
The Charlotte Tilbury Airbrush Flawless Lip Blur was inspired by the brand's successful Airbrush formulations and the qualities of previously launched foundations and setting sprays are now available in the form of a moisturizing matte lipstick. Although beauty lovers feel as if they either have to choose a matte finish or a moisturizing formula, this lip product truly offers the benefits of both.
From solid and bold to blurred and blotted, this weightless lip product can be worn in different ways depending on the desired look.
The consumer demand for blurring lip products has surged in recent years, with a growing desire for soft, diffused lip color that looks natural and lived-in. Originating from Korean beauty, this popular cosmetics formula has quickly caught on in North America, appealing to consumers seeking an effortless, comfortable kiss of color.
From solid and bold to blurred and blotted, this weightless lip product can be worn in different ways depending on the desired look.
The consumer demand for blurring lip products has surged in recent years, with a growing desire for soft, diffused lip color that looks natural and lived-in. Originating from Korean beauty, this popular cosmetics formula has quickly caught on in North America, appealing to consumers seeking an effortless, comfortable kiss of color.
Trend Themes
1. Blurring Lipsticks - Disruptive innovation opportunity: Develop lip products with powder-blur technology for a soft, diffused lip color.
2. Moisturizing-matte Formula - Disruptive innovation opportunity: Create lipsticks that offer the benefits of both moisturizing and matte finishes.
3. Effortless, Natural Look - Disruptive innovation opportunity: Develop lip products that provide an easy, comfortable kiss of color for a natural and lived-in appearance.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce blurring lip products with versatile formulas that cater to consumer demand for soft, natural-looking lip color.
2. Korean Beauty - Disruptive innovation opportunity: Adapt blurring lip products from Korean beauty trends to appeal to North American consumers seeking effortless and diffused lip color.
3. North American Market - Disruptive innovation opportunity: Tap into the growing desire in the North American market for blurring lip products that offer a comfortable and natural look.
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