Supergoop!'s Lipshade Delivers a Color Pop & Mineral SPF Protection
Laura McQuarrie — June 3, 2023 — Fashion
References: supergoop
Supergoop! is known for its innovative range of sun care products for the face and body, and Lipshade is a targeted sun care product for the lips. This 100% mineral SPF 30 solution hydrates and protects the lips, all the while delivering a flattering pop of color. The bold and buildable formula is available to swipe across the lips in several shades, including Hey Y'all, High Five and Love You More.
Knowing that consumers will appreciate the protection and enhancement that this lip product provides during time spent in the sun, the brand chose a natural peppermint flavor for the balmy hydration formula.
Lips are widely recognized as one of the most sun-sensitive areas of the body due to their thin skin and high exposure to harmful UV rays, and this SPF lip product makes sun protection especially fun and appealing.
Knowing that consumers will appreciate the protection and enhancement that this lip product provides during time spent in the sun, the brand chose a natural peppermint flavor for the balmy hydration formula.
Lips are widely recognized as one of the most sun-sensitive areas of the body due to their thin skin and high exposure to harmful UV rays, and this SPF lip product makes sun protection especially fun and appealing.
Trend Themes
1. Mineral SPF Lip Products - Companies can explore the use of natural ingredients in lip products that provide both sun protection and hydration to appeal to health-conscious consumers
2. Multitasking Sun Care Products - Opportunities exist for companies to develop sun care products, like Supergoop!'s Lipshade, that offer multiple benefits such as color, hydration, and sun protection
3. Targeted Sun Care Products - Companies can focus on developing sun care products that protect sensitive areas of the body like lips to appeal to health-conscious consumers
Industry Implications
1. Beauty and Personal Care - Beauty companies can tap into the growing demand for sun care products that provide multiple benefits by launching more targeted and innovative products like Supergoop!'s Lipshade
2. Health and Wellness - Opportunities exist for health and wellness brands to develop sun care products that offer natural, hydrating and mineral-based sun protection to meet the consumers' growing demand for clean beauty products
3. Outdoor and Sports - Companies can target outdoor enthusiasts and sports enthusiasts by developing sun care products like Lipshade that offer mineral-based sun protection and hydration to active individuals
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