Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Laura McQuarrie — June 15, 2023 — Fashion
References: marksandspencer & theindustry.beauty
Marks & Spencer newly unveiled an own-brand, science-led skincare range, which is its first own-brand skincare range in seven years. This skincare range spent more than three years in development and Fresh Elements was mindfully formulated to help people experience more confidence without having to invest more time into complicated personal care routines.
Fresh Elements boasts three sub-ranges (Glow, Clarify and Hydrate,) each of which features different active ingredients that respond to frequently asked-for solutions from consumers. While Vitamin C powers the Glow range, Clarify's hero ingredient is AHA mandelic acid, and Hydrate features everything from micellar water to overnight masks and daily serums infused with hyaluronic acid.
And thanks to the new beauty takeback program at Marks & Spencer, recycling used beauty product packaging is easier than ever.
Fresh Elements boasts three sub-ranges (Glow, Clarify and Hydrate,) each of which features different active ingredients that respond to frequently asked-for solutions from consumers. While Vitamin C powers the Glow range, Clarify's hero ingredient is AHA mandelic acid, and Hydrate features everything from micellar water to overnight masks and daily serums infused with hyaluronic acid.
And thanks to the new beauty takeback program at Marks & Spencer, recycling used beauty product packaging is easier than ever.
Trend Themes
1. Science-led Skincare - Opportunity for disruptive innovation in developing skincare products that are backed by scientific research and formulated with active ingredients to address specific consumer needs.
2. Personalized Skincare Routines - Opportunity for disruptive innovation in creating personalized skincare routines that cater to individual preferences and simplify the personal care process.
3. Sustainable Beauty Packaging - Opportunity for disruptive innovation in developing sustainable beauty packaging solutions, including takeback programs, to reduce waste and promote recycling.
Industry Implications
1. Cosmetics and Skincare - Opportunity for disruptive innovation in the cosmetics and skincare industry by developing science-led skincare ranges and incorporating personalized skincare routines.
2. Beauty Retail - Opportunity for disruptive innovation in the beauty retail industry by offering science-led skincare ranges and implementing sustainable packaging solutions.
3. Sustainable Packaging - Opportunity for disruptive innovation in the sustainable packaging industry by working with beauty brands to design and implement innovative recycling programs.
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