Ellis Brooklyn's SUN Body Mist Captures Summer's Carefree Spirit
Laura McQuarrie — June 12, 2023 — Fashion
References: ellisbrooklyn & newbeauty
Joining Ellis Brooklyn's SEA and SAND body mists is an all-new variety, SUN, which is full of bright, fruity and summery notes.
Founder Bee Shapiro told New Beauty, "I loved body mists when I was younger, but I wondered if this could be a category that could still embody that youthful, fun spirit but take it to a whole new level. I wanted the fun, but I also wanted beauty and sophistication.” SUN embodies the carefree essence of summer and the optimism it provides. With notes of orange flower water, pear blossom, vanilla and musk, this grown-up body mist offers an approachable way to wear fragrance this summer. As ever, the brand's product was formulated with sensitivity in mind so that it isn't overly fragrant or offensive to those with allergies.
Founder Bee Shapiro told New Beauty, "I loved body mists when I was younger, but I wondered if this could be a category that could still embody that youthful, fun spirit but take it to a whole new level. I wanted the fun, but I also wanted beauty and sophistication.” SUN embodies the carefree essence of summer and the optimism it provides. With notes of orange flower water, pear blossom, vanilla and musk, this grown-up body mist offers an approachable way to wear fragrance this summer. As ever, the brand's product was formulated with sensitivity in mind so that it isn't overly fragrant or offensive to those with allergies.
Trend Themes
1. Sophisticated Body Mists - Disruptive innovation opportunity: Develop body mists that combine youthful, fun spirit with beauty and sophistication.
2. Fruity and Summery Fragrances - Disruptive innovation opportunity: Create fragrances that capture the bright, fruity, and optimistic essence of summer.
3. Approachable Fragrance Options - Disruptive innovation opportunity: Design fragrances that are formulated with sensitivity in mind, appealing to those with allergies.
Industry Implications
1. Beauty and Fragrance - Disruptive innovation opportunity: Explore new formulations and scents for body mists that cater to the desire for sophistication and youthfulness.
2. Wellness and Allergy-friendly Products - Disruptive innovation opportunity: Develop fragrance products that are hypoallergenic and suitable for individuals with allergies.
3. Summer Fashion and Lifestyle - Disruptive innovation opportunity: Create fragrances that align with current summer fashion trends and embody the carefree spirit of the season.
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