Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
Laura McQuarrie — June 6, 2023 — Fashion
References: thesmellofcashback & newbeauty
Cashé by Instacart is a limited-edition fragrance that bottles the feeling of saving money and it was inspired by "he everyday glamour of the grocery aisles, from frosted elegance in the freezer section to enchantment beneath the produce misters."
This genderless scent inspired by the aisles of the grocery store boasts a mix of lemon and rosemary Tunisia, and it provides a luxurious experience with weighted emerald glass and a gold topper.
Unfortunately for fragrance lovers who were eager to get their hands on this scent, the limited-edition fragrance quickly sold out. Since this scent was quickly snapped up, the brand is pointing people to the Instacart Mastercard, and as Instacart says, "If you can’t smell like cash back, you might as well get cash back with the Instacart Mastercard."
This genderless scent inspired by the aisles of the grocery store boasts a mix of lemon and rosemary Tunisia, and it provides a luxurious experience with weighted emerald glass and a gold topper.
Unfortunately for fragrance lovers who were eager to get their hands on this scent, the limited-edition fragrance quickly sold out. Since this scent was quickly snapped up, the brand is pointing people to the Instacart Mastercard, and as Instacart says, "If you can’t smell like cash back, you might as well get cash back with the Instacart Mastercard."
Trend Themes
1. Grocery-inspired Fragrances - Expanding on grocery-inspired fragrances could lead to a new trend in the fragrance market that differentiates itself from traditional floral and musky scents.
2. Limited-edition Products in the Retail Industry - Creating and marketing limited-edition products, like Cashé by Instacart, can increase demand and drive sales in the retail industry.
3. Branded Credit Cards - More companies can consider offering branded credit cards, like the Instacart Mastercard, to incentivize customers to make purchases and build brand loyalty.
Industry Implications
1. Fragrance Industry - Creating grocery-inspired fragrances presents a disruption opportunity in the fragrance industry that can appeal to a wider audience.
2. Retail Industry - Limited-edition products, like Cashé by Instacart, can disrupt the retail industry and drive more sales opportunities.
3. Finance Industry - Offering branded credit cards can disrupt the finance industry as more companies look to build loyalty with customers and increase profitability.
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