From Oriental Whiskey Branding to Panda Tea Boxes
Laura McQuarrie — May 5, 2015 — Marketing
As the East becomes more fascinated with the West, the reverse is also happening at the same time, as seen through an increased interest in Asian culture and Chinese packaging. In order to appeal to the shifting demands of the market, many consumer packaged goods are now referencing cultural icons like pandas, lanterns, Chinese toile, ying-yangs and takeout containers in order to create a connection with China using some of the most recognized symbols from the country.
In celebration of the Chinese New Year, many companies are becoming fond of branding a special edition product to coincide with the festivities, making details like lucky stars, the color red and the zodiac animal of the year prominent parts of the packaging.
In celebration of the Chinese New Year, many companies are becoming fond of branding a special edition product to coincide with the festivities, making details like lucky stars, the color red and the zodiac animal of the year prominent parts of the packaging.
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