The Toronto Zoo's Promotional Gift Boxes Encourage Toasting to the New Pandas
Laura McQuarrie — September 17, 2014 — Marketing
References: torontozoo & adeevee
In order to announce the opening of the Giant Panda exhibit at the Toronto Zoo, the zoo sent out a number of charming promotional gift boxes. The interior contents of the black and white box were arranged so that the two black tea cups and tea packets would create the facial features of a bear.
As well as being a simple and effective way to share the zoo's news, the arrangement is also a clever way to play up important aspects of Chinese culture, such as the tradition of drinking tea, balance and even the country's beautifully simple brush paintings. The set included one black tea and one white tea, and recipients were encouraged to raise their glasses for the arrival of Er Shun and Da Mao before visiting to the zoo to visit these two pandas in person.
As well as being a simple and effective way to share the zoo's news, the arrangement is also a clever way to play up important aspects of Chinese culture, such as the tradition of drinking tea, balance and even the country's beautifully simple brush paintings. The set included one black tea and one white tea, and recipients were encouraged to raise their glasses for the arrival of Er Shun and Da Mao before visiting to the zoo to visit these two pandas in person.
Trend Themes
1. Promotional Gift Boxes - Promotional gift boxes with creative arrangements could become popular for announcing the opening of new exhibits and events at tourism sites and zoos.
2. Cultural Marketing - Using important cultural traditions, such as tea drinking, can be an effective way to market and promote products, services, and destinations for Chinese consumers.
3. Creative Product Bundling - Bundling products in unique and creative ways, such as with special arrangements or packaging, could create added value and generate interest for consumers.
Industry Implications
1. Tourism - Tourism sites could use promotional gift boxes and bundles as a way to entice visitors and spread news about new exhibits and events.
2. Food and Beverage - Promoting tea culture and bundling tea products in interesting and unique ways could help marketers reach new customers interested in Chinese culture and traditions.
3. Gift and Specialty Retail - Creating unique and creative product bundles that include specialty items such as tea cups or other cultural items could attract customers to gift shops and specialty retailers.
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