Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

80 Beverage Marketing Campaigns

From Bromantic Sports Drink Ads to Couture Coke Bottles

— April 20, 2010 — Marketing
Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.

Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.
5.4
Score
Popularity
Activity
Freshness
77
Reckless Beer Ads
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
<
76
Non-Commercial Commercials
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
<
75
Staycation Commercials
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
<
74
Gravity-Defying Beer Ads
Gravity-Defying Beer Ads
Mahou Premium Light Beer Pushes the Laws of Physics
<
73
Fake Soda Ads
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
<
72
Bromantic Sports Drink Ads
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
<
71
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
<
70
Surreal Joyvertising
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
<
69
Video Print Ads
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
<
68
Pillow-Headed Ads
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
<
67
Rockstar Soda Promos
Rockstar Soda Promos
Kiss & Dr. Pepper Super Bowl XLIV Ad
<
66
Credit Crunch Water Promos
Credit Crunch Water Promos
Coca-Cola Enlists Chilli to Market Dasani Brand
<
65
Cayenne Pepper in a Can
Cayenne Pepper in a Can
Bionic Boink Energy Drink
<
64
Branding America's Largest, Eco Ferris Wheel
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
<
63
Pepsinnovation
Pepsinnovation
Diet Pepsi Max Wakes up NYC, the Web
<
62
Olympic Coca-Cola Commercials
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
<
61
Anti-Class Beer Ads
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
<
60
Beards as Christmas Metaphors
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
<
59
Couture Soda Pop
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
<
58
Recycled Billboards
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
<
57
Face-Drenching Popvertising
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
<
56
Visual Brand Evolution
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
<
55
Electrifying Energy Drink Ads
Electrifying Energy Drink Ads
Chinese Beverage Compares Straw to An Electrical Plug
<
54
Cinematic Beer Virals
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
<
53
Beer Milk Hybrids
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
<
52
Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
<
51
Beer More Important Than Cheating Girlfriends
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
<
50
Billboards out of Bottles
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
<
49
Celebrity Branding for Social Networks
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
<
48
Uncanny Coffee Promos
Uncanny Coffee Promos
Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
<
47
Atypical Advertising
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
<
46
Anorexia-Approved Soda Ads
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
<
45
Cupid-Induced Lager Ads
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
<
44
Antagonistic Advertising
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
<
43
True-Life Ad Campaigns
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
<
42
Graph-Based Beer Ads
Graph-Based Beer Ads
Goldstar Uses Flow Chart to Outline Your Path to Beervana
<
41
Eco Iconic Billboards
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
<
40
Poetic Beer Commercials
Poetic Beer Commercials
Guinness Spoken Word Ad
<
39
Coca-Cola M5 Visual Rebranding Project
Coca-Cola M5 Visual Rebranding Project
<
38
60s Beer Ad Revivals
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
<
37
Mile High Club Drink Ads
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
<
36
3-D Super Bowl Commercials
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
<
35
Caffeinated Cross-Branding
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
<
34
Von Dutch Energy Drink
Von Dutch Energy Drink
<
33
Gruesome Soft Drink Marketing
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
<
32
$100,000 Jeweled Pepsi Can
$100,000 Jeweled Pepsi Can
Bling Bling Boring
<
31
Harrassvertising
Harrassvertising
Coke Bots Attack When You Buy Other Brands
<
30
Submerged Beer Ads
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
<
29
Simpsons Super Bowl Ads
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
<
28
Cosmetic Soft Drinks
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
<
27
Cross Marketing
Cross Marketing
Converse Pepsi Cellphone Charms
<
26
Free Drink Vending Machines
Free Drink Vending Machines
Pay By Watching Commercials
<
25
Soft Drink Social Marketing
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
<
24
Hangover Recovery Drinks
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
<
23
Sport Specific Energy Drinks
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
<
22
Scratch & Strip Label
Scratch & Strip Label
Sexy Beer Banned from Shelves
<
21
Recession Refreshments
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
<
20
Nerd Energy Drink Increases Memory and Fuels Brain Power
Nerd Energy Drink Increases Memory and Fuels Brain Power
<
19
Free Pop
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
<
18
Couture Coke Bottles
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
<
17
Sticky Advertising
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
<
16
Heiress Beer Ads
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
<
15
Creativity With Big Ad Budgets
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
<
14
Shocking Energy Drinks
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
<
13
Guerrilla Bathroom Campaigns
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
<
12
Alcohol Delusion Ads
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
<
11
Drinking Campaigns
Drinking Campaigns
A Night to Remember or Forget ?
<
10
Beer That Undresses
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
<
9
Social Soda Campaigns (UPDATE)
Social Soda Campaigns (UPDATE)
The Pepsi Super Bowl Ad is Replaced by a Project With Heart
<
8
Interactive Pepsi Transit Ads
Interactive Pepsi Transit Ads
<
7
Boozed-Up Bus Shelters
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
<
6
Trading Car Keys for a Soda
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
<
5
Action Hero Soda Promotions
Action Hero Soda Promotions
Coca-Cola Zero Zero 7
<
4
Coca Cola Gets Dirty with New Carmen Electra Ads
Coca Cola Gets Dirty with New Carmen Electra Ads
<
3
Scandalous Beer Commercials
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
<
2
Scandalously Provocative Soda Campaigns
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
<
1
Capturing Brands in Print Campaigns
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
<