The Avon Mission Luxereve Serum Applies Special Fermentation Technologies
Laura McQuarrie — January 21, 2021 — Fashion
The Mission Luxereve Serum by Avon is one of the brand's most luxurious products yet, as the deluxe regenerating serum rings in at $225. Powered by special fermentation technologies, the serum is beneficial for supporting smooth, youthful-looking skin by boosting elasticity and firmness.
Fermentation plays a key part in the skincare product's power, as the process helps to break down molecules into smaller sizes so that they can be more readily be absorbed by the skin. While the Cytoferm technology combines 86 medicinal plants that are harvested at peak potency, Wineferm shares the antioxidant-packed qualities of wine extract from naturally fermented grapes. The luxurious product shares a delicate fragrance of black currant and rose, and it can be used day and night before the companion Mission Luxereve Cream for moisturizing.
Fermentation plays a key part in the skincare product's power, as the process helps to break down molecules into smaller sizes so that they can be more readily be absorbed by the skin. While the Cytoferm technology combines 86 medicinal plants that are harvested at peak potency, Wineferm shares the antioxidant-packed qualities of wine extract from naturally fermented grapes. The luxurious product shares a delicate fragrance of black currant and rose, and it can be used day and night before the companion Mission Luxereve Cream for moisturizing.
Trend Themes
1. Fermentation Technology - The use of fermentation technologies in skincare products is a disruptive innovation opportunity for cosmetic companies to create high-end, effective products.
2. Luxury Serums - Creating luxury serums with high price points is a disruptive innovation opportunity for cosmetic companies to target affluent consumers who value premium skincare products.
3. Natural Ingredients - Using natural ingredients, like medicinal plants and wine extract, is a disruptive innovation opportunity for cosmetic companies to create effective and sustainable skincare products that appeal to eco-conscious consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from disruptive innovation opportunities by using fermentation technology, luxury ingredient blends, and natural ingredients in their high-end skincare products.
2. Personal Care - The personal care industry can benefit from disruptive innovation opportunities by developing high-end, effective serums that use natural ingredients and fermentation technology.
3. Eco-friendly Beauty - The eco-friendly beauty industry can benefit from disruptive innovation opportunities by creating luxury serums that use sustainable, natural ingredients and fermentation technology.
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