Heritage Store's First Regimen Includes a Cleanser, Moisturizer & Oil
Laura McQuarrie — April 24, 2021 — Fashion
References: heritagestore & beautyindependent
Heritage Store recently refreshed the look of its entire product portfolio and with it, the brand introduced its first rosewater skincare regimen. The Rosewater Regimen introduces a cleanser, a moisturizer and an oil, all powered by beautifying rose ingredients.
The first step in the skincare system is the milky Rosewater Cleanser, which is gentle and pH-balancing. With a soothing and refreshing Rose Complex, grapeseed oil and plant-derived squalane, the product helps to hydrate and nourish skin. The flexible regimen allows people to choose between using the brand's Rosewater Facial Mist or the classic Rosewater Toner, followed by the lightweight Rosewater Moisturizer. Finally, the Rose Oil helps to lock in hydration and create a radiant look with rosehip seed oil and Damask rose.
The first step in the skincare system is the milky Rosewater Cleanser, which is gentle and pH-balancing. With a soothing and refreshing Rose Complex, grapeseed oil and plant-derived squalane, the product helps to hydrate and nourish skin. The flexible regimen allows people to choose between using the brand's Rosewater Facial Mist or the classic Rosewater Toner, followed by the lightweight Rosewater Moisturizer. Finally, the Rose Oil helps to lock in hydration and create a radiant look with rosehip seed oil and Damask rose.
Trend Themes
1. Rosewater Skincare Regimens - With the growing interest in natural products and the desire for effective skincare, there is an opportunity for brands to develop complete skincare regimens using rosewater as the key ingredient.
2. Plant-derived Squalane - As consumers are increasingly seeking out eco-friendly and sustainable options, there is potential for brands to incorporate plant-derived squalane in their skincare formulations.
3. Flexible Skincare Regimens - With the rise of busy lifestyles and the need for convenience, there is an opportunity for skincare brands to cater to a variety of consumer preferences by offering flexible regimens like Heritage Store's Rosewater Regimen.
Industry Implications
1. Skincare - Skincare brands can capitalize on the growing demand for natural and effective skincare by incorporating rosewater and other plant-derived ingredients in their formulations.
2. Natural Beauty - The natural beauty industry can tap into the popularity of rosewater and other natural ingredients and create skincare products that align with consumers' desire for clean and effective beauty.
3. Sustainability - By incorporating eco-friendly and sustainable ingredients like plant-derived squalane and using more sustainable packaging, skincare brands can appeal to environmentally conscious consumers.
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