The Mission Luxereve Cream Introduces Avon's First Foray Into J-Beauty
Laura McQuarrie — August 31, 2020 — Fashion
References: avon & thezoereport
With its $400 Mission Luxereve Cream, Avon is introducing its first J-beauty and luxury skincare collection, which invites people to experience the secrets of Japanese beauty and naturally fermented ingredients. The indulgent new skincare product promises "unparalleled luxury for your skin" thanks to its potent ingredients, including 86 medicinal plants and antioxidant-rich wine grapes.
The luxury face cream is said to be beneficial for smoothing, firming and boosting the radiance of skin, and it is suitable for use day and night.
Ingredient-conscious consumers will enjoy diving into the product's ingredient list, which contains a mix of high-end oils and moisturizing ingredients like flower and leaf extracts, plus rice ferment, soybean ferment, as well as other unusual additions like wasabi, onion and garlic bulb extract, plus ultra-hydrating watermelon, cucumber and more.
Image Credit: Avon
The luxury face cream is said to be beneficial for smoothing, firming and boosting the radiance of skin, and it is suitable for use day and night.
Ingredient-conscious consumers will enjoy diving into the product's ingredient list, which contains a mix of high-end oils and moisturizing ingredients like flower and leaf extracts, plus rice ferment, soybean ferment, as well as other unusual additions like wasabi, onion and garlic bulb extract, plus ultra-hydrating watermelon, cucumber and more.
Image Credit: Avon
Trend Themes
1. Luxury J-beauty Creams - The introduction of high-end J-beauty skincare products opens opportunities for brands to explore new markets and increase profit margins
2. Natural Ingredients in Skincare - The use of naturally fermented and other botanical ingredients in luxury skincare products aligns with growing consumer demand for sustainable beauty and wellness products
3. Ingredient Transparency - Consumer interest in product ingredients has created an opportunity for brands to be more transparent in their supply chain and marketing, building trust with customers
Industry Implications
1. Beauty and Skincare - The rise of Luxury J-Beauty Creams marks a growing trend in premium skincare products, creating opportunities for new entrants and existing brands to explore the premium market segment
2. Sustainable Agriculture - The demand for naturally fermented and botanical ingredients creates a market for sustainable agriculture and biotechnology industries to innovate and offer new solutions
3. Wellness - The emphasis on natural ingredients in skincare aligns with the growing trend towards wellness, offering opportunities for brands to align with this trend and leverage it to increase their customer base and profits
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