Slange Var is a Non-Alcoholic Drink Made with Ginger, Limes & Honey
Laura McQuarrie — April 8, 2019 — Lifestyle
References: slangevar & thespiritsbusiness
Slange Var gets its name from a traditional Scottish Gaelic toast and it is a non-alcoholic beverage that gives people something to say "cheers to your health" over. The alcohol-free drink is described as being fresh and zesty and can be enjoyed in a myriad of ways on its own, with ice and sparkling water or even mocktails and cocktails. The non-alcoholic drink gets its unique flavor and color from a blend of limes, ginger, honey and fresh water from the Trossachs area of Scotland.
This non-alcoholic product was created as one that specifically "fits a gap in the market for many Millennials who are either drinking less or not at all." From the perspective of Slange Var's creators, this demographic is looking for more sophisticated alternatives to challenge the products coming out of the alcohol industry.
This non-alcoholic product was created as one that specifically "fits a gap in the market for many Millennials who are either drinking less or not at all." From the perspective of Slange Var's creators, this demographic is looking for more sophisticated alternatives to challenge the products coming out of the alcohol industry.
Trend Themes
1. Alcohol Substitute Beverages - Opportunity to cater to the growing demographic of Millennials who are drinking less or not at all by offering sophisticated non-alcoholic alternatives like Slange Var.
2. Health-conscious Beverages - Opportunity to market non-alcoholic beverages like Slange Var as a healthy and refreshing option for health-conscious consumers.
3. Flavor-infused Beverages - Opportunity to experiment with unique and flavorful ingredients like lime, ginger and honey to create refreshing and zesty non-alcoholic options like Slange Var.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create and market non-alcoholic beverages to cater to the growing demographic of health-conscious consumers and those drinking less or not at all like Slange Var.
2. Hospitality Industry - Opportunity for restaurants, hotels and bars to offer refreshing and unique alcohol-free options like Slange Var on their menus to cater to the changing demographics of customers.
3. Retail Industry - Opportunity for supermarkets and beverage retailers to stock and market non-alcoholic alternatives like Slange Var to cater to the growing demand for healthier and non-alcoholic beverage options.
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