Traditional elements of relaxation adapt to be more experiential in nature
Trend - Meditation and fitness exercises like yoga are taking on more adventurous, outside-the-box elements for an experiential twist. This innovation in experience allows traditional, low-key categories like this to adapt and appeal to a larger audience.
Insight - The growth of the experience economy has pushed consumers to prioritize unique and one-of-a-kind activities that are not only enriching and beneficial, but also interesting enough to spike curiosity among their peers. Many seek out more interactive and experimental versions of traditional experiences because these tend to allow a greater level of engagement by merging preferences for healthy lifestyles with elements of entertainment.
Insight - The growth of the experience economy has pushed consumers to prioritize unique and one-of-a-kind activities that are not only enriching and beneficial, but also interesting enough to spike curiosity among their peers. Many seek out more interactive and experimental versions of traditional experiences because these tend to allow a greater level of engagement by merging preferences for healthy lifestyles with elements of entertainment.
Workshop Question - How can you appeal to a growing consumer desire for both relaxation and experience?
Trend Themes
1. Adventurous Meditation - Traditional elements of relaxation are adapting to be more experiential in nature. Consumers seek out more interactive and experimental versions of traditional experiences.
2. VR Wellness Experiences - Virtual reality is being used to merge traditional movement practices with technology to create unique wellness experiences that prioritize mindfulness and movement.
3. Rejuvenating Face Yoga Exercises - Face yoga exercises are becoming a popular form of physical therapy in Japan, and are being embraced by wellness-focused entrepreneurs and brands for their anti-aging benefits.
Industry Implications
1. Wellness - Innovative products and services that combine different forms of exercise, meditation and therapy to create unique wellness experiences that cater to consumers' desire for one-of-a-kind activities.
2. Virtual Reality - The integration of virtual reality technology into various industries to create immersive and interactive experiences that engage consumers and create opportunities for disruptive innovation.
3. Physical Therapy - Alternative forms of physical therapy are becoming more popular, and businesses are innovating to create personalized and effective solutions for consumers dealing with various conditions.
