The New Cape Line Canned Sparkling Cocktails are Refreshing
Michael Hemsworth — April 10, 2019 — Lifestyle
References: millercoors & foodbev
The new Cape Line canned sparkling cocktails are the latest offering from MillerCoors that aims to deliver exceptional flavor and refreshment to consumers seeking a way to drink without guilt. Containing just 120 calories each, the cocktails have a 4.5% ABV and come in three flavor varieties including Blackberry Mojito, Hard Strawberry Lemonade and Margarita. Each of the drinks contain just six ingredients to make them a lower calorie libation for consumers to pick up when looking to indulge in their favorite cocktail without the associated calories.
The new Cape Line canned sparkling cocktails were spoken on by Vice President of Innovation at MillerCoors Sofia Colucci who said, "Today, people want it all – they want simple and natural ingredients, and flavor without compromise. With 75% fewer calories than a classic margarita and the same bold flavor of cocktails, Cape Line represents the best of both worlds."
The new Cape Line canned sparkling cocktails were spoken on by Vice President of Innovation at MillerCoors Sofia Colucci who said, "Today, people want it all – they want simple and natural ingredients, and flavor without compromise. With 75% fewer calories than a classic margarita and the same bold flavor of cocktails, Cape Line represents the best of both worlds."
Trend Themes
1. Low-calorie Canned Cocktails - Opportunity to innovate in the ready-to-drink cocktail market by offering low-calorie options that cater to health-conscious consumers.
2. Minimal Ingredient Beverages - Opportunity to develop and market canned beverages with fewer ingredients to appeal to consumers who prioritize simplicity and natural ingredients.
3. Natural Flavors in Canned Cocktails - Opportunity to revolutionize the canned cocktail market by using natural flavors in place of synthetic ones, appealing to consumers who prioritize natural ingredients.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcoholic beverage companies to offer low-calorie and natural canned cocktails to appeal to health-conscious consumers and stand out in a saturated market.
2. Ready-to-drink Beverage Industry - Opportunity to create and market canned beverages with minimal ingredients and natural flavors that appeal to consumers seeking simplicity and natural ingredients in their beverages.
3. Healthy Living Industry - Opportunity to partner with health and wellness brands to offer low-calorie and natural canned cocktails to consumers who prioritize healthy living and seek out similar products.
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