The fashion industry collaborates with or is inspired by eSports
Trend - Whether being inspired by eSports-related aesthetics or designed to enhance function and ability while gaming, apparel made specifically for those who partake in eSports is on the rise. As eSports continues its influence across categories, its emergence in the fashion industry is a natural progression.
Insight - eSports is now an enormous category, and consumers who participate in the industry tend to be passionate about it. These individuals seek out products that enhance or protect their eSports experience, focusing on things like ergonomics so that they're able to game in a way that's comfortable.
Insight - eSports is now an enormous category, and consumers who participate in the industry tend to be passionate about it. These individuals seek out products that enhance or protect their eSports experience, focusing on things like ergonomics so that they're able to game in a way that's comfortable.
Workshop Question - How could your brand collaborate in the eSports space?
Trend Themes
1. Esports Apparel - eSports-inspired fashion for gamers has become a booming market, with a demand for products that enhance and protect gaming experiences while also catering to comfort and style.
2. Professional Gaming Backpacks - Backpacks that can protect and safely store gaming equipment and laptops are becoming prominently featured in the market, with manufacturers offering backpacks with weatherproof designs and convenient access pockets.
3. Collaborations and Ethical Focus in Apparel Design - The gaming industry is naturally progressing to include different fashion labels, highlighting the importance of collaborating in a male-dominated market for female-centric gaming wear focused on comfort as well as long-wearing design. Pro-gamers seek brands that cater to enhancing performance also maintaining resiliency through ethical and local manufacturing.
Industry Implications
1. Fashion & Athletics - The rise of the Esports industry has amped up the fashion market, particularly in athletic wear. Activewear companies and athletic wear manufacturers need to cater to fashionable, comfortable gear that esport professionals will appreciate.
2. Gaming - Companies involved in the gaming industry must collaborate with fashion houses and designers to create functional and ergonomic clothing that enhances gaming performance and protection.
3. Accessories - There is an online demand for accessories that cater to specific gaming requirements and preferences, with companies now focusing on integrating technology protective features to protect expensive gear as part of standard backpack design.
