Millennial introversion is embraced and celebrated across industries
Trend - Brands are releasing products and content celebrating the virtues of living a more home-bound, introverted life. By aligning themselves with the values and realities of the Millennial experience, brands are able to connect with consumers more deeply.
Insight - With dynamic lifestyles that are heavily influenced by workload, social responsibilities, and financial realities, many Millennials today opt-in for leisure experiences that will allow them to recharge and relax in substantial ways. In this space, many prioritize personal time and comfort and as a result, turn to more reclusive activities that do not carry social expectations or pressure for presentation.
Insight - With dynamic lifestyles that are heavily influenced by workload, social responsibilities, and financial realities, many Millennials today opt-in for leisure experiences that will allow them to recharge and relax in substantial ways. In this space, many prioritize personal time and comfort and as a result, turn to more reclusive activities that do not carry social expectations or pressure for presentation.
Workshop Question - What's a facet of your target customer's personality that your brand could better recognize and strategize around?
Trend Themes
1. Celebration of Introversion - Brands are releasing products and content celebrating the virtues of living a more home-bound, introverted life.
2. Comfort Fashion - Clothing brands are releasing lines that cater to the needs of homebodies who prioritize personal time and comfort.
3. Homebody Food Sauces - Targeted at consumers aged 16 to 35, brands are creating sauces to be used on favorite takeaway meals or on home cooked recipes to help enhance the flavor with a touch of spice.
Industry Implications
1. Hospitality Industry - Hotels can create packages targeting introverts looking for leisure experiences that prioritize personal time and comfort.
2. Fashion Industry - Clothing brands can release clothing lines specifically designed for homebodies, with an aesthetic that blends comfortable loungewear with trendy design.
3. Food Industry - Food brands can release products like sauces, seasonings, and spices that enhance the taste of takeout food and home-cooked meals.
