The Veja Condor Running Sneaker is Made Stylishly & Sustainably
Grace Mahas — September 20, 2019 — Eco
References: veja-store & glamour
Veja is a French company that recently gained the attention of many after being sported on Princess Meghan Markle -- and since then, the brand has launched a new running-specific sneaker titled the Veja Condor. While the brand is known for its eco-friendly sneakers, its new style is made to increase performance and can be worn while working out.
The Veja Condor running sneaker is made from 53 percent bio-based and recycled materials and was designed in Paris and is produced in Brazil. The shoe boasts a fashion-forward design with thick textured soles and intriguing line designs. Consumers can purchase these new, royal-approved sneakers in a variety of colorways including 'Grafite White,' 'Grenat Dahlia,' and 'Jaune Fluo White' -- to name a few.
The Veja Condor running sneaker is made from 53 percent bio-based and recycled materials and was designed in Paris and is produced in Brazil. The shoe boasts a fashion-forward design with thick textured soles and intriguing line designs. Consumers can purchase these new, royal-approved sneakers in a variety of colorways including 'Grafite White,' 'Grenat Dahlia,' and 'Jaune Fluo White' -- to name a few.
Trend Themes
1. Eco-friendly Athletic Shoes - Opportunity to disrupt the traditional athletic shoe market by creating eco-friendly options with innovative materials and stylish design.
2. Sustainable Performance Footwear - Opportunity to create sustainable athletic shoes that increase performance and cater to environmentally-conscious consumers.
3. Bio-based and Recycled Materials in Footwear - Opportunity to innovate in footwear materials by incorporating bio-based and recycled materials into the production process.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to incorporate sustainable materials and stylish design into their product offerings.
2. Fashion Retail - Opportunity for fashion retailers to carry and promote sustainable and stylish athletic shoes in their product line.
3. Eco-friendly Lifestyle Products - Opportunity for lifestyle brands to expand into the athletic shoe market by promoting eco-friendly and sustainable footwear options.
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