This New Moncler Campaign Stars Sophia the Robot
Laura McQuarrie — August 10, 2018 — Art & Design
References: moncler & thecurrentdaily
A unique and forward-thinking new Moncler campaign has been created for the label's '6 Moncler Noir Kei Ninomiya Genius' collection. For the new fashion collection created by Japanese designer Kei Ninomiya, Moncler worked with the New York Times’ creative agency T Brand Studio on a short film that stars actress and musician Ryan Destiny and Sophia the Robot.
Throughout the short film, themes of the future and friendship are explored, asking questions like "In a new age of art and technology, will A.I. beings—all far more advanced than Sophia—become our friends?"
The design of the collection by Kei Ninomiya fuses the ancient art of origami with futuristic elements. The 'Emotional Intelligence' film created for the fashion campaign by Veronica Gonzalez offers a look at the collection's pieces, which Moncler describes as "wearable geometry."
Throughout the short film, themes of the future and friendship are explored, asking questions like "In a new age of art and technology, will A.I. beings—all far more advanced than Sophia—become our friends?"
The design of the collection by Kei Ninomiya fuses the ancient art of origami with futuristic elements. The 'Emotional Intelligence' film created for the fashion campaign by Veronica Gonzalez offers a look at the collection's pieces, which Moncler describes as "wearable geometry."
Trend Themes
1. Robotic Fashion - Fashion brands can explore the use of robotics in campaigns, creating unique and forward-thinking content.
2. Future-focused Campaigns - Brands can create campaigns centered around themes of the future and technology to attract a younger demographic.
3. Wearable Geometry - The fusion of ancient art with futuristic elements can create wearable fashion featuring unique geometric designs that resonate with consumers.
Industry Implications
1. Fashion - Fashion brands can incorporate new technologies and themes into their collections to appeal to younger, tech-savvy audiences.
2. Robotics - The use of robotics in fashion campaigns can create disruptive new opportunities, like the creation of more advanced and sophisticated robots that can interact with humans.
3. Creative Agencies - Creative agencies can explore the use of robots and other advanced technologies in their campaigns to create unique and forward-thinking content for their clients.
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