Thomas' Soft-Baked Pick Me Ups are Portable and Easy to Enjoy
Laura McQuarrie — February 18, 2020 — Lifestyle
References: ThomasBreads & prnewswire
Thomas' is introducing Pick Me Ups Soft-Baked Oatmeal Squares as a quick and easy portable breakfast option that's ideal for families that constantly find themselves on the go. These grab-and-go breakfast snacks are bite-sized, soft and chewy and are made with a focus on real ingredients—as the product packaging spells out, the formula contains no artificial flavors, colors, sweeteners, high fructose corn syrup or preservatives.
The ingredients that are used to make these soft-baked oatmeal squares include simple ones like rolled oats, chocolate chips, pumpkin seeds, sunflower seeds and cranberries. Thanks to this ingredient list, the on-the-go breakfast snacks are full of whole grains and fiber.
As Eduardo Zarate, Senior Director of Marketing for Thomas' says, "Today, consumers rarely view breakfast as a sit-down meal occasion as busy schedules are filled with family, work and school-related activities. Our fans have been loud and clear about the importance of enjoying a breakfast on-the-go that they can feel good about."
Image Credit: Bimbo Bakeries USA
The ingredients that are used to make these soft-baked oatmeal squares include simple ones like rolled oats, chocolate chips, pumpkin seeds, sunflower seeds and cranberries. Thanks to this ingredient list, the on-the-go breakfast snacks are full of whole grains and fiber.
As Eduardo Zarate, Senior Director of Marketing for Thomas' says, "Today, consumers rarely view breakfast as a sit-down meal occasion as busy schedules are filled with family, work and school-related activities. Our fans have been loud and clear about the importance of enjoying a breakfast on-the-go that they can feel good about."
Image Credit: Bimbo Bakeries USA
Trend Themes
1. Portable Breakfast Options - The introduction of Thomas' Pick Me Ups Soft-Baked Oatmeal Squares highlights the rising trend of convenient and portable breakfast options, catering to busy individuals and families.
2. Clean Label Foods - The focus on real ingredients in Thomas' Soft-Baked Oatmeal Squares reflects the growing trend towards clean label foods, meeting consumer demand for products free from artificial additives and preservatives.
3. Healthier Snacking - The use of whole grains and fiber-rich ingredients in Thomas' oatmeal squares taps into the trend of healthier snacking, providing consumers with an on-the-go snack that offers nutrition, convenience, and taste.
Industry Implications
1. Food Manufacturing - Food manufacturers have an opportunity to develop and market portable breakfast options that prioritize clean label ingredients and nutrition, meeting the needs of busy consumers.
2. Snack Food - The snack food industry can capitalize on the trend of healthier snacking by creating and promoting products made with whole grains, fiber, and natural ingredients, offering an alternative to traditional packaged snacks.
3. Convenience Stores - Convenience stores can leverage the demand for portable breakfast options by stocking and promoting products like Thomas' Soft-Baked Oatmeal Squares, catering to customers seeking a quick and nutritious morning meal.
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