Ancient Nutrition's Supplements Use Mushroom Fruit Body Extracts
Laura McQuarrie — March 18, 2021 — Lifestyle
References: ancientnutrition & prnewswire
Ancient Nutrition is introducing an innovative line of adaptogen supplements that distinguish themselves as the first USDA Certified Organic, Once Daily caplets on the market made with mushroom fruit body extracts to optimize absorption and efficacy. The line of Fermented Herbs and Organic Mushrooms have the potential to appeal to those who are looking for solutions for adapting to stress and bolstering immune system support. Ancient Nutrition co-founder Dr. Josh Axe describes says that mushrooms "act as sponges and absorb everything around them (including toxins.)"
In the lineup, there's the Ancient Nutrition Multi Mushroom, as well as specific varieties that spotlight functional mushrooms like lion's mane or turkey tail. There's also an expansive range of new Fermented Herbs for candida and leaky gut, as well as support for the brain and mood, joints and mobility, sleep and much more.
In the lineup, there's the Ancient Nutrition Multi Mushroom, as well as specific varieties that spotlight functional mushrooms like lion's mane or turkey tail. There's also an expansive range of new Fermented Herbs for candida and leaky gut, as well as support for the brain and mood, joints and mobility, sleep and much more.
Trend Themes
1. Fermented Adaptogen Supplements - The trend of using fermented adaptogen supplements made with mushroom fruit body extracts could disrupt the traditional supplement market.
2. USDA Certified Organic Supplements - The trend of introducing USDA Certified Organic, Once Daily caplets could disrupt the supplement industry by appealing to consumers who value organic and natural products.
3. Functional Mushrooms - The trend of creating supplements that spotlight functional mushrooms like lion's mane or turkey tail could disrupt the traditional supplement market and appeal to those seeking natural health solutions.
Industry Implications
1. Supplement Industry - The supplement industry could be disrupted by the trend of introducing new organic and fermented adaptogen supplements, as these products appeal to consumers interested in natural and organic health solutions.
2. Organic Food Industry - The trend of creating USDA Certified Organic supplements could disrupt the organic food industry, as supplement companies could compete with food companies for market share and appeal to consumers looking for natural and organic products.
3. Natural Health Industry - The trend of using functional mushrooms in supplements could disrupt the natural health industry, as these products appeal to consumers interested in natural health solutions beyond traditional herbs and vitamins.
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