Cora Helps to Protect Women in Their 30s from Light Leaks
Laura McQuarrie — April 24, 2019 — Lifestyle
References: cora.life & prnewswire
A number of incontinence liners, pads and adult diapers are targeted at mature adults but Cora sets itself apart by offering innovative solutions specifically for young women. As research suggests that "41% of women in their 30s experience bladder leaks at least once a week or more," Cora is on a mission to provide solutions for young women and at the same time, destigmatize the need for such products.
Cora produces a range of products for young women, including natural and organic tampons, pads and other personal care items, and it recently expanded its assortment to include pads and liners for light bladder leaks made with organic cotton. As well as being disruptive for targeting an underserved market, these products are also noteworthy for excluding the chemicals and toxins that are found in conventional incontinence products.
Cora produces a range of products for young women, including natural and organic tampons, pads and other personal care items, and it recently expanded its assortment to include pads and liners for light bladder leaks made with organic cotton. As well as being disruptive for targeting an underserved market, these products are also noteworthy for excluding the chemicals and toxins that are found in conventional incontinence products.
Trend Themes
1. Millennial-targeted Incontinence Liners - Innovative solutions for young women with bladder leaks, destigmatizing the need for such products.
2. Natural and Organic Personal Care - Disruptive products made with organic cotton, excluding chemicals and toxins found in conventional incontinence products.
3. Addressing Underserved Markets - Targeting the 41% of women in their 30s who experience bladder leaks at least once a week or more.
Industry Implications
1. Health and Wellness - Opportunity for companies to create natural and organic incontinence products for young women.
2. Feminine Care - Disruptive innovation opportunity in the market for pads and liners specifically designed for young women with light bladder leaks.
3. Personal Hygiene - Innovative solutions for destigmatizing the need for incontinence products and providing options for young women in their 30s.
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