The Hootsuite Office Takes Brand Identity into Account
Vasiliki Marapas — June 9, 2014 — Art & Design
References: ssdg & contemporist
The Hootsuite office space, designed by SSDG Interiors, is reflective of the social media company's innovative spirit.
To sustain the rapid company growth that's been occurring since its inception in 2009, the company has found a new building to house all 300 of its current staff members. The building, which was formerly a police headquarters, was transformed by SSDG into a dynamic, forward-thinking and technologically equipped space.
The new office is better suited towards the brand's unique corporate identity, and allows for even more employee growth as the company continues to grow. The remodeled 33,000 sq. ft. space nourishes creativity, predicts workforce growth and keeps current employees happy. All in all, a winning combination for everyone involved.
To sustain the rapid company growth that's been occurring since its inception in 2009, the company has found a new building to house all 300 of its current staff members. The building, which was formerly a police headquarters, was transformed by SSDG into a dynamic, forward-thinking and technologically equipped space.
The new office is better suited towards the brand's unique corporate identity, and allows for even more employee growth as the company continues to grow. The remodeled 33,000 sq. ft. space nourishes creativity, predicts workforce growth and keeps current employees happy. All in all, a winning combination for everyone involved.
Trend Themes
1. Brand-centric Workspaces - Designing workspaces that reflect a brand's unique corporate identity and culture presents an opportunity for businesses to reinforce their brand image and values in the minds of both employees and clients.
2. Adaptive Office Design - Adaptive office design, which incorporates technologically equipped, dynamic and forward-thinking spaces, provides an opportunity for businesses to better suit the needs of different teams, while also fostering creativity and productivity.
3. Employee-centered Design - Implementing employee-centered design approaches in office spaces will provide an opportunity for businesses to design spaces that promote employee well-being, productivity, and growth, resulting in a happier workforce and lower staff turnover rates.
Industry Implications
1. Architecture and Design - The architecture and design industry has an opportunity to provide businesses with innovative and creative workspace solutions that cater to a company's unique culture and brand identity, which can attract and retain talent while improving employee well-being and productivity.
2. Technology - The technology sector plays a critical role in the increasing need for adaptive and technologically equipped workspaces, creating opportunities for new products and services that make workspaces more efficient, productive, and comfortable for employees.
3. Human Resources - The human resources industry can take advantage of employee-centered design approaches and use them as a tool to create more fulfilling work environments that focus on employee well-being, productivity, and growth.
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