Ouai Hand Care Expands Upon the Brand's Haircare Offerings
Riley von Niessen — October 20, 2020 — Fashion
Ouai, a minimalist label that's widely celebrated for its natural haircare products, is expanding its product range with the introduction of a Quai hand care line.
The collection includes three products: a hand cream, lotion, and wash. All of the formulas feature nourishing ingredients like rosehip oil, avocado, and shea butter. The products also carry the Ouai's citrus and floral fragrances, making for a luxurious experience. Each comes in a sleek white bottle that's designed to seamlessly blend into any bathroom.
Quai Founder Jen Atkin spoke to the expansion, stating "We worked on making sure that it felt really soft to the touch, felt really chic, and really fit well with the products that you'd have in your bathroom and your shower."
Image Credit: Ouai
The collection includes three products: a hand cream, lotion, and wash. All of the formulas feature nourishing ingredients like rosehip oil, avocado, and shea butter. The products also carry the Ouai's citrus and floral fragrances, making for a luxurious experience. Each comes in a sleek white bottle that's designed to seamlessly blend into any bathroom.
Quai Founder Jen Atkin spoke to the expansion, stating "We worked on making sure that it felt really soft to the touch, felt really chic, and really fit well with the products that you'd have in your bathroom and your shower."
Image Credit: Ouai
Trend Themes
1. Minimalist Hand Care - The rise of minimalist hand care products presents an opportunity for brands to offer sleek, refined, and nourishing options for consumers.
2. Natural Ingredients in Hand Care - The demand for hand care products made with natural ingredients creates an opening for brands to create formulas that are both effective and gentle on the skin.
3. Expanding Product Lines - Expanding product lines, like Ouai's introduction of a hand care line, allows brands to cater to their existing customer base and explore new markets within the beauty industry.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of minimalist hand care lines by developing clean, sleek, and effective products that meet consumer demands.
2. Natural Skincare - The natural skincare industry has an opportunity to capitalize on the demand for hand care products made with natural ingredients, offering gentle and eco-friendly options to consumers.
3. Home and Bathroom Products - Home and bathroom product manufacturers have a chance to create sleek and elegant product designs that seamlessly fit into any bathroom, catering to consumers interested in minimalist aesthetics.
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