Unilever Oral Care Brands Are Adopting Recyclable Toothpaste Tubes
Elena Rahman — May 21, 2021 — Eco
References: unilever & cosmeticsbusiness
Unilever's three biggest oral care brands are adopting recyclable toothpaste tubes across France and India within the next year. Multinational consumer goods company, Unilever, worked for four years to develop alternative toothpaste technology, which will be made from High-Density Polyethylene (HDPE), a recyclable plastic.
For now, Signal, Pepsoden, and Closeup are the first to embrace the new technology. The cosmetics maker anticipates expanding the recyclable packaging to other companies as part of its contribution to waste reduction in the industry. Unilever's design is approved by the industry-standard authority for the EU, Asia, and North America RecyClass. This means that the product packaging can be recycled in standard HDPE streams, making it easy for consumers to dispose of the tubes.
Image Credit: Cosmetics Business
For now, Signal, Pepsoden, and Closeup are the first to embrace the new technology. The cosmetics maker anticipates expanding the recyclable packaging to other companies as part of its contribution to waste reduction in the industry. Unilever's design is approved by the industry-standard authority for the EU, Asia, and North America RecyClass. This means that the product packaging can be recycled in standard HDPE streams, making it easy for consumers to dispose of the tubes.
Image Credit: Cosmetics Business
Trend Themes
1. Recyclable Packaging - Opportunity for companies to adopt recyclable packaging to reduce waste and enhance sustainability efforts.
2. Sustainability - Increasing focus on sustainable practices presents opportunities for companies to differentiate themselves and increase brand value.
3. Green Technology - Advancements in green technology for packaging allows for innovative and eco-friendly alternatives to traditional packaging methods.
Industry Implications
1. Oral Care - Oral care companies can benefit from adopting recyclable packaging as a way to reduce their environmental footprint and attract eco-conscious consumers.
2. Consumer Goods - Consumer goods companies can leverage sustainable packaging as a way to align with consumer values and stand out in a crowded market.
3. Packaging - The packaging industry has opportunities to innovate and develop new sustainable materials and methods to meet the growing demand for eco-friendly packaging solutions.
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