Fitglow Beauty's Refillable Palette Repurposes Waste Materials
Laura McQuarrie — September 30, 2021 — Eco
References: fitglowbeauty & prnewswire
Fitglow Beauty's Refillable Palette is a new makeup product that helps to repurpose 45,000 plastic water bottles (all post-consumer plastic) and recycled paper. The four-shade compact made from PCR plastic features 12 multi-use pressed shades that are infused with nourishing ingredients like cloudberry seed oil, bamboo and squalane. The formula is not only vegan and cruelty-free but also powered by organic ingredients.
The multi-use colors that can be found in the palette make the most of natural mineral pigment and it can be used to color the eyes, cheeks, brows or other areas on the face where desired. The mix and match multi-use colors can be added to the Refillable Palette as desired, and each pressed shade comes in a standard blush size eco-conscious paper compact for an eco-friendly experience.
The multi-use colors that can be found in the palette make the most of natural mineral pigment and it can be used to color the eyes, cheeks, brows or other areas on the face where desired. The mix and match multi-use colors can be added to the Refillable Palette as desired, and each pressed shade comes in a standard blush size eco-conscious paper compact for an eco-friendly experience.
Trend Themes
1. Sustainable Beauty - The trend of using sustainable materials and manufacturing practices to create cosmetic products that have minimal environmental impact.
2. Multi-use Palettes - Creating products that have multiple uses (such as being able to be used for different parts of the face) in order to minimize waste and increase convenience for the user.
3. Refillable Beauty Products - The trend of creating products (such as the Refillable Palette) that can be easily refilled instead of being thrown away once finished, further reducing waste.
Industry Implications
1. Cosmetics - In creating sustainable beauty products like the Refillable Palette, there is an opportunity for cosmetics companies to differentiate themselves from the competition while also appealing to eco-conscious consumers.
2. Manufacturing - Manufacturers who can provide cost-effective, sustainable materials like PCR plastic used in this product can gain a competitive advantage by meeting the needs of increasingly eco-minded brands and consumers.
3. Sustainability Consulting - As companies continue to move towards more eco-friendly practices in the beauty sector, there is an opportunity for sustainability consulting firms to provide guidance and expertise on best practices and product innovation with a focus on minimizing environmental impact.
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